Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Trends 129

Trends Twitter How To Hashtag 129

Webbiquity SMM

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business? But what about using Twitter for your business?

Twitter 141

Twitter Survey Trends Hashtag 141

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily.

Marketing 195

Marketing Syndication Adwords News 195

SocialFish

APRIL 13, 2011

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. CTK Techknowledge , a nonprofit software company, contacted me to develop and execute a strategy to promote their Heart & Soul Grant to potential applicants. 1,552 organizations submitted applications.

Blogger 243

Blogger Campaign Applications How To 243

Keyhole.co

MARCH 24, 2024

The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. In short, the feed is vibrant and builds aspiration in the audience. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

Communities 59

Communities Social Media Strategy UGC 59

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Ari Herzog

MARCH 13, 2012

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Guys are participating, too. Are you a Kotex fan?

Company 152

Company Tumblr Case Study Hashtag 152

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Hootsuite

MAY 31, 2023

Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. All you have to do is feed the AI some relevant details about your post, and it will generate several unique, human-like captions for you to choose from. How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

DECEMBER 6, 2023

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification.

B2B 118

B2B Influencer Brands Marketing 118

Buffer Social

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. We’re so happy with these metrics and love seeing so many new Start Pages shared on Twitter every day. At Buffer, we spend a lot of time thinking about growth. percent to 3.5

Products 72

Products Company Statistics Survey 72

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

Strategy 109

Strategy Tips Twitter Marketing 109

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

Organization 108

Organization Flipboard Social Media Company 108

Akamai Marketing

JULY 28, 2011

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Keep in mind, that a little over 95% of Twitter users have less than 500 followers and only.05% That’s the artform of Twitter.

Metrics 229

Metrics Twitter Postrank Analytics 229

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Go Over Your Daily Calendar.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Review 142

Review Company Klout Policies 142

Webbiquity SMM

JUNE 7, 2018

Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Check out the image below to see what an effective company page looks like. Connect with Twitter.

B2B 217

B2B Brands LinkedIn Influencer 217

Hootsuite

JUNE 16, 2021

You don’t want to overwhelm your followers or feel like you’re spamming the news feed. We’ve got all the info you need about exactly how often you should be posting to Facebook, Instagram, Twitter, and LinkedIn to really optimize your reach — without annoying your followers. On Twitter , post between 1 and 5 Tweets a day.

Social Media 145

Social Media HootSuite Statistics Template 145

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. They can be highly effective for well-structured campaigns that align with their userbase. Ads in feeds. The second ad type will appear in feeds.

Reddit 115

Reddit CPC CPM Cost 115

Audiense

NOVEMBER 8, 2016

Yes : we still utilise social media data, and our partnership with Twitter is fundamental, that’s not changing. But it’s a description that suits us better, and guides an outlook we think companies need to adopt. It impacts the whole company. All of this leads to a unifying theme: audience intelligence is for the whole company.

Social Media 149

Social Media Data Sports Class 149

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Crisis Checklist Before Pausing Ad Campaigns.

Social Media 199

Social Media Social Media Management Issues Team 199

agora pulse

DECEMBER 9, 2020

Your campaign timeline. For business-to-consumer (B2C) companies, noon is a popular time to post, as followers tend to be online and more likely to engage with content. For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. Best Times to Post on Twitter.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Akamai Marketing

JULY 6, 2011

Here’s some different ways of looking at it: The care and feeding of followers and fans. Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. Talk about making Twitter Karma work for you!

Klout 221

Klout Twitter Creative Commons Facebook 221

Ignite Social Media

MAY 4, 2020

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. Twitter, LinkedIn, and YouTube now have their own Stories feature. 82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase. What Are Facebook Ads? Are Facebook Ads Right for B2B?

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

JANUARY 16, 2020

If achieved, your message will be in nearly everyone’s social media feed. Think about how seemingly random phenomena like Baby Yoda or “OK boomer” take over your social feeds out of nowhere. Viral campaigns are sort of like “lighting in a bottle” for brands. How does viral marketing work, though? For example.

Meme 107

Meme Marketing Hashtag Campaign 107

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. Campaign Analysis. Key channels: Instagram, Twitter and VSCO’s own social feed are the premiere destinations for #BlackJoyMatters content.

Issues 136

Issues Survey Campaign Authentication 136

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%). Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Ignite Social Media

JANUARY 19, 2021

While there’s a myriad of platforms one can live stream, there are six major social channels commonly used for live events: Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok. Videos may show up on a user’s news feed during and after the social media live event. Twitter Live. Facebook Live.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Even so, it allows companies to explore new areas of talent. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Ad campaigns. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Share three pieces of company-brand content. Why do we follow that rule?

Engagement 62

Engagement Social Media How To Curation 62

Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

Hashtag 122

Hashtag How To Guidelines Telecommunications 122