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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Meet the Delicious New Product Designed for Instagram

Convince & Convert

Designed for the Instagram generation, the company plans to adapt its new Creamery shakes for the platform. From the overall concept of designing a product for Instagram to the event exclusivity and delicious flavors, there are many compelling layers. Get more content like this , plus the very BEST marketing education, totally free.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The company also recorded a whopping $2.2 But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. But today, Airbnb boasts 7.7

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7 inspiring examples of corporate social responsibility

Sprout Social

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Bumble’s anti-cyberflashing campaign. Great #goals for an airline!

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Tweet So, a rumour says that Yahoo is shutting down Delicious … or not. Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions.