Waxing UnLyrical

APRIL 5, 2018

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”.

Organization 132

Organization Communities CSR Class 132

Mindjumpers

SEPTEMBER 9, 2010

Read Full Post » • For Companies: 10 Questions to ask yourself before entering social media One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. Behind the project is Danish energy company Energi Nord [.] And so has word-of-mouth marketing.

CSR 214

CSR Social Media Fashion Energy 214

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. ” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros each), according to Reuters.

Hashtag 147

Hashtag Campaign Case Study Banking 147

The Realtime Report

AUGUST 20, 2012

without owning a car, according to Fast Company. Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context?

CSR 180

CSR Social Media Travel Patterns 180

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. Take the Gen X.

Curation 52

Curation Social Media Strategy Content 52

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Mindjumpers

SEPTEMBER 22, 2010

This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them. When companies are under great public pressure – their survival can be on hold (Facebook’s extinction seems faaar away though).

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

SEPTEMBER 20, 2010

– Make your story unique, so the audience gets an impression of your company. 4 Reasons Why Your Company Should Run A Blog Diesel Kicks Ass With New Campaign! – Relate it to the specific needs of your target audience. – Tell a story that is believable and builds trust in you.

Organization 245

Organization Tools Brands CSR 245

Laurel Papworth

MARCH 17, 2010

And yes, the exception is when you want to play with the network and offer them competitions and campaigns. Many progressive companies are opening up new communication channels and using tools such as Twitter for engagement with their customer base. From ATA website : ATA VIC Forum: Social Media & Your Centre — 15 Apr 2010.

CSR 65

CSR Eventful Social Media Forums 65

Buffer Social

MAY 24, 2022

Instead of spreading ourselves too thin by trying to become the expert, we focused our efforts on building a stable company that creatively integrates organizations and local leaders who are already working on the cause.

NGO 74

NGO CSR Policies Real Estate 74

agora pulse

JULY 22, 2020

In fact, the company regularly partners with founders , beauty influencers, pop stars, and celebs to show off its products. Finally, the campaign was highly interactive with hashtags , polls, and calls-to-action for both brands. However, 81% of Millennials place a premium on corporate social responsibility (CSR) efforts.

Collaboration 140

Collaboration Examples Instagram Tips 140

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible.

Brands 132

Brands Yahoo CSR Widget 132

Pixlee

JUNE 30, 2021

Companies had gone from allocating huge budgets to billboards and print ads to hiring software developers and content managers to build their online presence. It’s no revelation that companies tend to have substantial budgets for marketing. UGC results in 29% higher web conversions than campaigns or websites without it.

UGC 64

UGC Content CSR Apparel 64

Audiense

MARCH 9, 2017

When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. There are many uses for DM campaigns, especially now that sending DMs with multimedia content at scale is an option. Did your company recently re-brand? Product launch.

Twitter 124

Twitter CSR Case Study Discount 124

Unmetric

MARCH 13, 2017

One of the interesting factors about these brands’ Facebook communities is that most of them recently merged their car model pages into their parent company page - except Honda. Content, Campaigns, and Strategy. We’ve looked at a few campaigns and best practices. Takeaway - Test multiple hashtags for a campaign.

Comparison 72

Comparison Brands Report CSR 72

ProBlogger

OCTOBER 14, 2014

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. What I’m telling you now is that your company blog should be a piece in your overall business puzzle, that perfectly fits among the other pieces. As stated above, your company blog is the place where you write about yourself. Presenting your products.

Strategy 51

Strategy HootSuite Ensembli Survey 51

Diva Marketing Blog

FEBRUARY 1, 2010

in the end it isn't the bloggers, the company or the agency that will dictate the success.it's the customers." The company name on that person’s business card doesn’t matter. it's about personalized service through social media that ends with a happy customer and a positive impression which builds the company's brand.

Social Media 81

Social Media Marketing Authentication Blogger 81

Convince & Convert

MARCH 17, 2016

Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. According to Adweek , to do this at scale, the company’s agency MRM//McCann “set up 37 custom audiences based on 20 popular names and their derivatives.”.

CSR 60

CSR Meme Delicious Campaign 60

Rebekah Radice

DECEMBER 5, 2016

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures.

Trends 60

Trends Social Media Strategy CSR 60