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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

Before running your first campaign, you and your client should come to an agreement on the overall strategy and their role in it. While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. They’ve become stubborn and stuck in their ways.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly.

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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. You can survey customers about potential products, get their opinions on marketing tactics, and ask for constructive feedback about ways to improve. Diverse content has to actively avoid tokenism to be authentic.

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Compliance Made Easy with Oktopost and Smarsh

Oktopost

Companies that fail face consequences that can be severe and far-reaching. This additional context for governance teams enables them to construct a well-organized, compliant social media processes for optimal and secure performance. According to the Financial Industry Regulatory Authority (FINRA) annual report in 2022 , $48.1

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8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

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