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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Objectives might vary depending on your industry or brand, though.

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What is hashtagging and how to use it effectively

Sprout Social

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

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Using Social Media in Education: 8 Can’t-Miss Tips

Hootsuite

Attract new students with a campaign. For example, if you want to increase enrolment, you may want to create a campaign to attract new students. Consider running a campaign to raise awareness of your program a few weeks before it starts. Take Princeton, for example; they’ve included #PrincetonU in their bio on Twitter.

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What Are the Top Social Media Platforms for SMBs?

Later

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Facebook Groups, in particular, are a super-effective and low-cost way to create a community, drive engagement, and improve customer relations for your brand or business.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

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How Social Media Is Making Politics More Divisive

Socialmedia.biz

According to the growing evidence in favor of civic engagement, when people, especially the youth, use social media to discuss the news, they are more likely to indulge in community building activities, like volunteering and voter registration. Unequal Participation.

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Ultimate Guide to User-Generated Content

Later

There’s no point in sharing UGC for UGC’s sake — you need to be both strategic and considerate with it in your feed. . Want some more inspo on how to use UGC in your marketing campaigns? Check out our blog post on the top 5 Creative UGC Marketing Campaigns to Grow Your Business ! . View this post on Instagram. ?ƒ????

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