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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147
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8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. I’ve seen campaigns hoping to grow (don’t they all?), That was then, this is now.

Campaign 255
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources. URL shortener.

HootSuite 120
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. For example, you may discover increased comments for a particular campaign.

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Facebook: Reclaim Privacy Security and Safety

Laurel Papworth

Also a diagram on private to public social networks. And I know that it will sound odd to those who assume that “everything that goes online is for public broadcasting&# but my experience of Facebook is that it was the most private, gated social network online. Twitter: Reputation Management in Social Networks (18).

Privacy 86
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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” ” We also saw a whole slew of social ad types and fresh business features roll out for brands. Organic social. Paid social. Web traffic metrics.

Campaign 111
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2012 in Recap: The Year of Visual Social Media

Mindjumpers

Brands quickly picked up on the importance of visual communication and started building Instagram communities. Facebook’s acquisition of Instagram triggered an outrage against the world’s biggest social network when Instagram during December made two announcements. A picture is worth a thousand words….