Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Global Activists for the LGTBI community. Community linked to Podemos (a Spanish political party). Community linked to Ciudadanos (a Spanish political party).

Nielsen 112

Nielsen Overview Sports Influencer 112

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Is your website responsive and mobile ready? No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. There is risk in any campaign.

Conversation 167

Conversation B2B Marketing GPS 167

Firebelly

MARCH 5, 2010

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. There are three phases when you can define locations to target: during the campaign creation process, when creating a saved audience, or when using Audience Insights. We’ll cover these in more detail later in this article.

Facebook 166

Facebook Travel Mobile Comparison 166

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know.

B2B 144

B2B Survey ROI Metrics 144