Akamai Marketing

MARCH 23, 2011

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

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Review Company Klout Policies 142

Convince & Convert

JANUARY 28, 2014

The story that stood out the most and gave me the warmest and fuzziest feeling was Scott Thomas’s example of how well Char-Broil treats him and how well they run their blogger outreach campaigns. I talked to Mary Eitel of MKE Communications who handles Char-Broil’s outreach efforts to get her take and advice on blogger outreach.

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Blogger Case Study Klout Influencer 151

Kikolani

MARCH 22, 2013

15 Tools For Generating Killer Content – Many of the same tools we use for keyword research and link building tactics, in addition to a few new sources, can be used to brainstorm campaigns or uncover awesome ideas. Need to re-launch your job search campaign? Business / Career. I give you 4 bold steps to do that!

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Mashup Resources Klout FeedBlitz 128

Laurel Papworth

MAY 21, 2013

Topics for tweeting and developing educational campaigns/games. The importance of Klout score to school leavers and graduate . blogs Education Online Communities social media Social Media Australia social networks australian Course Microsoft pil teachers Twitter workshop' Reputation measurement embedded in Twitter.

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Microsoft Twitter Klout Education 96

Techipedia: Tamar Weinberg

AUGUST 31, 2011

What we noticed however was that fewer than 15% of registered users cared to setup a basic campaign and about 4% returned again after the first registration. Of those that setup their campaign, only 2 people actually emailed us to request pricing and possible upgrade. Mashable provided the best usage patterns over a week 1 period.

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Press Release Patterns Marketing Klout 142

Akamai Marketing

FEBRUARY 3, 2011

Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Who can trust that crazy cat? Tell your story.

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Social Media Klout Policies Consultant 138

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Start with Advocacy.

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Influencer Klout How To Blogger 155

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise.

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Tools Tips Marketing Social Media 277

Buzzlogix

MAY 15, 2017

Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. If you or a certain keyword is mentioned, you can reply directly from the dashboard, making it a great tool for managing your interaction with the community. Simply Measured.

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Social Media Tools Klout HootSuite 40

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. Bounce utilized a “Likes for charity” strategy in the contest, doing a great deed by donating over $7,000 to the Impact a Hero Campaign, and another sum approximately as large to the Boot Campaign, both of which are dedicated to supporting the American military.

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Journal Compete Team Klout 175

Convince & Convert

APRIL 18, 2012

If you’re an agency or a freelance community manager, you might need to manage several calendars. Collaborative pinboards provide a nice clean way to keep press mentions, blog post ideas, inspirational artwork for advertising campaigns, or even funny things that your team collects around the internet for moral support.

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Tools Products Social Media Collaboration 156

Razor Social

NOVEMBER 29, 0002

Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this. changes to profile images).

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Analytics Social Media How To Analysis 89

Pixlee

SEPTEMBER 23, 2017

Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Ben Schlapigg is well-known in the travel blogging community, flying over 400K miles a year – the equivalent of 16 trips around the globe. One Mile at a Time. Adventure Bloggers. Jennifer Mel Tuffen.

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Travel Influencer Brands Airlines 66

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

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ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

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Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 2, 2015

What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. It’s best to outline every aspect of your campaign , create an editorial calendar , and identify the end goal. “As You wouldn’t follow up a traditional campaign without a review of the numbers, would you?

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Influencer Brands Marketing Authentication 60

Sprout Social

MAY 20, 2016

Gain insights for your own brand by noting which competitor campaigns outperform others. Who is listed higher than you in Klout? Tools like BuzzSumo and Sprout Social can provide analytics and help provide benchmarks for your own social communities. Who outranks you in SEO? sproutchat. See you next time!

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How To Klout Analysis Metrics 42

Sprout Social

DECEMBER 27, 2016

Extra Points: Check in on a marketing campaign. Collaborate with another department for future campaigns. Listen to your community. Review marketing campaign success. Followerwonk and Klout can come in handy when you’re looking for new accounts. Be aware of any breaking news that might affect your posting schedule.

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Social Media How To Hashtag Publishing 77

Diva Marketing Blog

MAY 9, 2016

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . And it really is a community.

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Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . And it really is a community.

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Influencer Marketing Fashion Campaign 40

Convince & Convert

NOVEMBER 1, 2011

That fosters community. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. The need for people to share isn’t just because I want to push something out into my network. We actually have to do it for the value in that. Jay: Absolutely.

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Klout Social Capital Influencer Social Graph 121

ProBlogger

SEPTEMBER 26, 2011

You’ve built a community. That’s why they’re willing to pay to get access to your tightly formed online community, which has its very own culture, rules and etiquette. Your intimate knowledge of how your community thinks and behaves has a valuable price tag on it. Your community is highly engaged. You have reach.

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Company Travel Airlines Blogger 49

Diva Marketing Blog

NOVEMBER 16, 2011

But, there are more examples of antisocial media then there are of social media…meaning, content, campaigns, contests, messages, are stuffed into new networks under the guise of social, when in fact, there’s very little social in the social media initiative. are we creating an illusion of special?

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Klout Social Media Social Networking Influencer 78

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Klout is the Alexa ranking of social media.

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Klout Social Media Conference Influencer 114

Convince & Convert

JULY 6, 2012

Is it a community? But anyways, my background really is very diverse, but I’ve always had a consistent theme throughout that it involves in some way, people or community. Then, I got more into the community side of things when I moved to Blue Sky Factory , and worked as their Director of Community and was doing more things.

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LinkedIn Twitter Hosting Social Media 114

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Press Release 238

Press Release Technorati Klout Metrics 238

SocMed Sean

DECEMBER 9, 2011

And it’s certainly not the same as Klout. It’s not something you strive for in a social media campaign. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Have additions, clarifications, or experiences to share about the use of these terms?

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Social Media Social CRM Creative Commons Sentiment 255

Laurel Papworth

OCTOBER 25, 2012

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). However random acts of kindness tends to ignore the influencer/klout list and create taste makers by working with Vox Pop. Rather than deal with everyone ie.

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Campaign Social Media Klout Tumblr 101

Waxing UnLyrical

APRIL 1, 2016

There was the Digital Death campaign that got a lot of attention even though it was pretty lame. There was all the drama around Klout , which has died down considerably. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Influencer Marketing Klout Module 100

Webbiquity SMM

OCTOBER 23, 2012

If you get your paid campaign in front of influencers, they’ll spread your messages for you — and bring them to many more people than you originally targeted.” Andres Silvaa shares an infographic from Klout which shows the expected half-life of a tweet based on the tweeter’s Klout score.

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Tools Tips Twitter Klout 203

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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Press Release scribd Social Media Film 111

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. « Media Bullseye – A New Media and Communications Magazine says: December 16, 2010 at 12:35 pm [.]

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Crimson Hexagon Sentiment Analysis Sample 200

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here).

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

SEPTEMBER 12, 2011

Megan O’Neill offers helpful tips for increasing exposure of your online videos, including using annotations across videos, creating playlists, and actively participating in the YouTube community. Cohen describes how GE found success with a private social media community. Social Media Case Studies. Why Not Be The CMO Of Everyone?

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Social Media Trendrr SM2 Alterian 257

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. You have to understand and use scores like Klout and Kred and know that they are only a starting point. You’ll only know who the real influencers for a particular campaign are once you start to work with them. News wires.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. You have to understand and use scores like Klout and Kred and know that they are only a starting point. You’ll only know who the real influencers for a particular campaign are once you start to work with them. News wires.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. You have to understand and use scores like Klout and Kred and know that they are only a starting point. You’ll only know who the real influencers for a particular campaign are once you start to work with them. News wires.

Klout 40

Klout Social Graph Influencer Training 40