Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 128

Reputation Tools Brands How To 128

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know.

Types 145

Types Social Media Microblogging Overview 145

The Realtime Report

FEBRUARY 17, 2022

It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. Community Building. It’s challenging to build a community, but you may make it easier by tapping into existing communities on other platforms, like sharing your TikTok content on Instagram Reels.

Brands 91

Brands How To Hashtag Influencer 91

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. Here’s a quick breakdown. Try for free 2.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Here are some thoughts about including TikTok as an effective part of your campaigns. Another issue is privacy.

Trends 147

Trends Strategy Marketing Authentication 147

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

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Social Networking Class Comments Conversation 270

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. I’ve really been thinking about this lately.

Activities 138

Activities Communities Social Media Class 138

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. Through content marketing via social, brands can give followers a much-needed incentive to check out what their sites have to offer. Organic social. Paid social.

Campaign 111

Campaign Social Media Metrics Trends 111

Hootsuite

NOVEMBER 1, 2021

Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. When someone searches for a relevant keyword or hashtag in the Instagram search box, you want your account or content to appear near the top of the list. Use the right hashtags. What is Instagram SEO? User activity.

SEO 145

SEO Instagram Tips HootSuite 145

Rebekah Radice

DECEMBER 14, 2017

Social media has made it easier than ever to connect with like-minded individuals, customers, and potential clients. If you want to succeed at using social networking to grow your business, you need to be intentional in your outreach. 5 of The Best Ways to Network on Social Media and Grow Your Business.

Social Media 132

Social Media Hashtag Social Networking Research 132

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Harness the power of hashtags.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black. million views.

Collaboration 95

Collaboration Brands Press Release Communities 95

Oktopost

NOVEMBER 16, 2023

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. For example, you may discover increased comments for a particular campaign.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 7, 2024

Make the most of hashtags When it comes to Instagram, nothing drives content discovery better than hashtags do. If someone clicks on or searches for a certain hashtag, they’ll discover posts that use the hashtag in the caption or comments. It received almost 10,000 likes.

Influencer 52

Influencer Instagram Tips How To 52

Mindjumpers

JUNE 5, 2012

A couple of weeks ago, Facebook launched their own ‘Facebook camera’ bringing smartphone photo editing to the social network that first made instant photo sharing go a mainstream. How Threadless Engages its Community on Instagram. Similar Posts: 2012 Is The Year of Visual Communication.

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Engagement Instagram Crowdsourcing Upcoming 277

Sprout Social

DECEMBER 2, 2020

This guide walks you through how to get setup and run your first Facebook Ad campaign. Master the art of hashtags. Hashtags are one of the most effective ways to increase visibility for your posts on Instagram. However, not all hashtags are created equal. Using Instagram hashtags to grow your audience.

Social Media 123

Social Media Hashtag Instagram Engagement 123

Hootsuite

MAY 12, 2020

Don’t post unauthorized commercial communications or spam on Instagram. And here’s more from the Community Guidelines : Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent.

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Software Instagram Tools HootSuite 145

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources. URL shortener.

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HootSuite URL Analytics Forums 120

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 111

Influencer Tools Marketing Software 111

Hootsuite

SEPTEMBER 7, 2022

Users share complex ideas and the Reddit community breaks them down. Plus, most social networking sites and resources are free! Improve community engagement. Gain market insights with social listening. University social media strategists may want to manage brand reputation or increase traffic.

Education 93

Education Social Media Tips HootSuite 93

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. Choose the right hashtags. Hashtags are an easy way to expand your reach, which is a key component of achieving Instagram follower growth. Hashtags can help your post appear in Instagram search results.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Convince & Convert

SEPTEMBER 30, 2021

Follow relevant hashtags to find new prospects involved in similar conversations. Select the social channels, groups, and hashtags that reflect the communities within your target audiences to get smarter about prospects and current customers. . Avoid duplicating Marketing’s role by trying to create campaigns on your own.

Skills 194

Skills Groups Groups LinkedIn 194

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Convince & Convert

OCTOBER 30, 2014

If you want your content succeed, you should remember the fact that all social media networks are different : They have different audiences with different interests and needs. Here the trick comes: always optimize your writings for each social network. Do you know the typical audience of each social network?

Social Media 168

Social Media Content How To Hashtag 168

Keyhole.co

AUGUST 18, 2020

Make the Most of Hashtags 10. Make the Most of Hashtags. When it comes to Instagram, nothing drives content discovery better than hashtags do. If someone clicks on or searches for a certain hashtag, they’ll discover posts that use the hashtag in the caption or comments. Have a Profile Picture That Represents You 6.

Influencer 100

Influencer Instagram Tips Hashtag 100

Sprout Social

MARCH 31, 2022

Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges. Skits and memes. Product showcases, reviews and recommendations. The good news? Why not both?

Platform 120

Platform Instagram Video Meme 120

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

OCTOBER 3, 2016

One of the toughest parts about putting together a social media campaign is coming up with ideas. Even the most experienced marketers struggle to come up with social media ideas at some point. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank.

Small Business 111

Small Business Social Media Hashtag Hosting 111

Keyhole.co

JANUARY 27, 2023

Samsung experienced five times more ROI by promoting its Galaxy S6 smartphone through video ad campaigns in Argentina. LinkedIn LinkedIn is a professional social networking platform catering to businesses and job seekers. This makes it the ideal platform for B2B marketers on social media. times in the Philippines, 1.5

ROI 52

ROI B2B Social Media How To 52

Audiense

MAY 26, 2016

Whether it’s Twitter or a visual-heavy network like Instagram, people ‘converse’ in various ways – hashtags, photos, videos. Some of the key questions to ask when looking at conversations of your audience are: 1) How often is a relevant hashtag used? 4) What hashtags do they use? 4) What hashtags do they use?

Instagram 111

Instagram Hashtag Influencer Campaign 111

Rebekah Radice

DECEMBER 14, 2017

Social media has made it easier than ever to connect with like-minded individuals, customers, and potential clients. If you want to succeed at using social networking to grow your business, you need to be intentional in your outreach. 5 of The Best Ways to Network on Social Media and Grow Your Business.

Social Media 60

Social Media Hashtag Social Networking Research 60

Sprout Social

APRIL 4, 2023

Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach. One excellent way to identify brand advocates is through social listening. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company.

Brands 126

Brands ROI Authentication UGC 126

Janet Fouts

MARCH 6, 2013

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Learn from some successful Instagram campaigns. Then it’s just fun.

Instagram 143

Instagram Eventful Hashtag Hubspot 143

Hootsuite

APRIL 11, 2022

If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. This app provides real-time visualization of how well your hashtags, keywords, brand campaign, or event is doing. The app pulls “data from 95m+ sources including blogs, forums, social networks, news, videos and review sites.”

Tools 110

Tools HootSuite Marketing Analytics 110

Audiense

NOVEMBER 8, 2017

In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Action : Promote offers/campaigns in advance in effort to secure their interest. Age Demographics.

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Sample Samples Discount Influencer 79