Waxing UnLyrical

MARCH 8, 2017

one that the NYT missed, but that Andy Russell pointed me to, is this Business Insider story on State Street Advisors’ Wall Street campaign to get more women on boards. is rolling out the campaign ahead of International Women’s Day on Wednesday. Image: Ted Eytan via Flickr , CC BY-SA 2.0.

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Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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Waxing UnLyrical

OCTOBER 9, 2012

campaign to raise $200,000 from 10,000 people via a 27 hour giving event starting on October 16, of course I said, “Yes.” If you can’t, help spread the word, and participate in the conversation as you can, e.g.: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope.

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Waxing UnLyrical

AUGUST 11, 2014

Image: Steven Depolo via Flickr, CC 2.0. Why:Not every PR campaign will be a shining success. Heather Whaling shares four secret reasons campaigns fail. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool. 4 Reasons Your PR Program Will Fail.

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Curation Hashtag Consultant Flickr 219

Laurel Papworth

APRIL 8, 2010

Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities). Fanpage vs community vs brand vs groups. The new Fan page is Community page. Community Pages.

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Communities Facebook Widget Web 2.0 111

Waxing UnLyrical

JUNE 30, 2014

Image: Lotus Carroll via Flickr, CC 2.0 . 3 Free Tools to Help with Your PR Campaign. Why: What tools do you use to support your campaign goals? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. We All Need a Team. Who’s on Yours?

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Waxing UnLyrical

AUGUST 4, 2014

Image: Trey Ratcliff via Flickr, CC 2.0. Ian Cleary takes a look at why automation can help keep your communication channels open while you identify real prospects. How to Develop a Successful Digital Coupon Campaign. Why: Coupon campaigns proved successful long before the internet was a household staple.

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Waxing UnLyrical

NOVEMBER 3, 2014

Image: Vox Efx via Flickr, CC 2.0. In this still relevant post, Heather Whaling illustrates the similarities between PR and political campaigns. Why: Innovative content can provide your campaign with a competitive edge. Since tomorrow is Election Day here in the U.S., Is social media contributing to political paralysis?

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Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Image: Al Jazerra English via Flickr, CC 2.0. What IWD campaigns, past or present, have inspired you? Guess what?

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Waxing UnLyrical

MARCH 17, 2014

Image: Damian Gadal via Flickr, CC 2.0. Why: In this guest post for WUL, Ancita Satija explores the impression HCL Technologies made on her – and countless otherse – through a social media-based recruitment campaign. It’s Saint Patrick’s Day! Oh, wait… that means I talk like a leprechaun, not a pirate.

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Consultant Flickr Small Business Resources 190

Waxing UnLyrical

MARCH 14, 2011

Image: familymwr via Flickr, CC 2.0. To the Army, engagements often mean meeting with people in the community. This is an important tool in both a counterinsurgency strategy and a PR campaign. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor.

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Vocus Flickr Training Posterous 274

Waxing UnLyrical

MARCH 15, 2013

Like focusing on getting “millions of impressions” for our campaigns, initiatives, or clients. But when working on your social media policy, or crisis communications plan, getting buy-in from the legal department at the start is a much smarter way to go. Some of the best campaigns started out small. In PR : Yes.

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Consultant Flickr Policies Communities 279

Waxing UnLyrical

AUGUST 4, 2011

Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). That’s how we get we get racially-segmented campaigns, rather than ones segmented by topic, language, price-point, product purpose or other factors that aren’t based on race. Guest post by Katrina Esco.

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

MARCH 12, 2014

Image: Retis via Flickr, CC 2.0. They have a history of using memes not only correctly but thoughtfully, showcasing their humane animal trapping products in action or just appealing to their community of animal lovers. Community Building Guest Posts Marketing Social Media marketing with memes meme memejacking'

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Meme How To Marketing Community building 191

Firebelly

JANUARY 16, 2014

The problem these QR codes demonstrate is marketing campaigns don’t focus enough on the actual nuts and bolts. Flickr Credit: Some rights reserved by nmxlive.com). Then put the cake in the oven, let it bake and give it to the community. They’re decorative pieces that rarely serve a purpose. Content should be the focus.

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Waxing UnLyrical

AUGUST 22, 2014

Image: slgckgc via Flickr, CC 2.0. Why: The Ice Bucket Challenge is redefining social media campaigns. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. It’s been pretty remarkable to watch. ALS Ice Bucket Challenge: Who really benefits?

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Meme Consultant Flickr Resources 195

Waxing UnLyrical

DECEMBER 8, 2011

Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on. Are they going to become part of his community? And no matter how much you try, or even they might try, they are not going to be able to transfer that community over to you.

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Project Flickr Energy Communities 264

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. 7. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. What do you do to get your community buzzing?

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Waxing UnLyrical

APRIL 26, 2012

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. Image: michael.heiss via Flickr, CC 2.0. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive.

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Waxing UnLyrical

FEBRUARY 26, 2013

Presidential campaign had 30% less shares than posts on other topics. Image: Joseph Swan via Flickr, CC 2.0. They also won’t share anything religious, political, racial , or gender-specific. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S.

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Content Study Flickr Advertising 256

Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. It is surely becoming part of your daily PR research function. Leveraging real-time data during a crisis.

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Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. You will start to communicate more efficiently and swiftly with media, bloggers, and your community. Image: Nazly via Flickr, CC 2.0. Guest post by Harrison Kratz. Press releases.

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Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities.

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Skills Communities Issues Education 188

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”. Then you ask them the same question.

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

MARCH 13, 2015

Let’s you play a better campaign. The effect that budget has on quality PR measurement has always been a key interest to the #measurePR community. ET; and in April, we’ll be focusing on community relations and the measurement thereof. Image: Kevin Pelrine via Flickr, CC 2.0. I see PR stats in the same way.

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Consultant Flickr Metrics Travel 100

Idaconcpts

MARCH 29, 2011

While these are a totally different beast than going the advertising campaign way, there’s still something to be said for having an extremely functional and user friendly site for brand recognition. Business should remember that community outreach can be a great way to increase visibility. Tools in Action.

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Mindjumpers

NOVEMBER 18, 2010

Their work is centered around three areas: campaigning for change, development work and emergency response. Oxfam has made the use of social media an integrated part of their digital strategy based on the opportunities they present in terms of: immediacy, talking with a number of voices, content and community.

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Social Media Conference Technorati Case Study 244

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Waxing UnLyrical

AUGUST 24, 2011

Starting out, what metrics are most important for a social media campaign? Marshall: “It depends on what your goals are for the campaign and I believe you need to really think about that first before metrics. What is the best way to measure PR campaigns? Image: mahalie via Flickr, CC 2.0. So it should be good!

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Metrics Flickr Campaign Analytics 163

Webbiquity SMM

OCTOBER 13, 2015

Image credit: Flickr. As you begin to know your target audience better, you can start to build a campaign around empathy. When you are clear on how your customer sees the world around them, you can better anticipate their needs and how your product or service can benefit them. • Seeing: How do your customers view their community?

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Waxing UnLyrical

DECEMBER 13, 2012

Image by Heinrich-Böll-Stiftung (Flickr: Kick-Tipp) [ CC-BY-SA-2.0 ], via Wikimedia Commons. With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars. When they began the campaign, they set a goal of $100,000. That’s no longer the case. Be transparent.

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Wikimedia How To Banking Wireless 204

Waxing UnLyrical

MAY 13, 2011

A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. Image: Jimee, Jackie, Tom & Asha via Flickr, CC 2.0. A PR firm is supposed to dispense advice and promote tactics to spread a positive message about its clients, or useful information to better the community in some way.

Privacy 237

Privacy Flickr Policies Google 237

Janet Fouts

MARCH 6, 2013

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Learn from some successful Instagram campaigns. What other campaigns have you seen done well?

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Instagram Eventful Hashtag Hubspot 143

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Sharon Pruitt via Flickr, CC 2.0 Komen for the Cure.

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Cause marketing Postrank Tourism Flickr 198

Akamai Marketing

APRIL 4, 2011

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? 640 Million on Facebook. Million users on YouTube.

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Lurker Klout Policies Consultant 203

Adam Cohen

JULY 16, 2010

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

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Waxing UnLyrical

FEBRUARY 25, 2015

Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. Which led us to question 3, which came from Jason, who asked: what do you do when you get asked for campaign benchmarks? This question resulted in a wide range of answers from the #MeasurePR community.

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