5 Innovative Social Media Campaigns of 2016
Ignite Social Media
NOVEMBER 28, 2016
The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. The brand recognition of these Mickey Mouse Ears alone drove people to participate in this community-centered program. Sorry, not sorry.) ShareYourEars.
Monday Roundup: Optimizing Your Campaigns
FEBRUARY 29, 2016
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. The Science of Optimizing Your Facebook Advertising Campaigns. ” How do you optimize and extend your campaigns? Just GOLD.
Capital Campaign Marketing Strategies for the Tech-Savvy
MARCH 8, 2017
If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. Here’s is what we’ll cover: Build a capital campaign website.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. A lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.
5 Community Management Tips on Community Manager Appreciation Day #CMAD
JANUARY 28, 2013
In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Now, definitions aside, I think community building (and, therefore, the management thereof) is one of the biggest differences between “old” and “new” PR. That’s ok.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
How to Bring Humor to Community Management
Convince & Convert
APRIL 23, 2015
I’ve said it before, and I’ll say it again: Community managers have a challenging job. A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest.
5 Black Friday Social Media Campaigns and Tactics to Learn From
Ignite Social Media
NOVEMBER 9, 2016
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Recently implemented by REI’s #OptOutside campaign, the Marketing-By-Not-Marketing Approach is essentially advertising how a brand isn’t participating in Black Friday so they can stand out from the crowd. The Sweepstakes Approach.
Timehop Helps You Build Community with Nostalgia
DECEMBER 18, 2014
For those of you who aren’t familiar, Timehop is an app that sends you a daily recap of what you posted on all of your connected social networks (Facebook, Twitter, Instagram, Foursquare, and now Pinterest and Flickr) on that same day during the past several years. Timehop Builds Community around Nostalgia. Need some inspiration on how you weave nostalgia into your campaigns?
3 Hidden Resources for Your #GivingTuesday Campaign
NOVEMBER 12, 2014
A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. But we also know first-hand the power of the nonprofit community , and it’s easy to see that collaboration and partnership are at the very heart of the #GivingTuesday movement.
How To Get Results From Your Blogger Outreach Campaign
APRIL 13, 2011
This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. There we three factors that contributed to the overwhelming success of this campaign: Inspire participation with incentive – Bloggers get approached all the time to blog about a product or cause.
The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Convince & Convert
MAY 8, 2012
What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence. It’s fairly natural to assume that as the leader, you are building and growing a “community.”
Building Community with MarketMeSuite
OCTOBER 19, 2011
I spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. Like Hootsuite and Tweetdeck , it allows you to manage all of your social media accounts from Twitter, Facebook, and LinkedIn. If we break it down in terms of building community, it would look something like this: Listen. That’s right!
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Facebook. Nurture small niche groups.
Volvo Launches Pinterest Account With #VolvoJoyride Campaign
The Realtime Report
SEPTEMBER 25, 2012
Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest. Another reason to focus on Pinterest for this campaign?
Facebook: Improving Employee Communications?
JANUARY 8, 2013
Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation. Case in point: me.
8 Tips for Using Social Media for Political Campaigns
JUNE 16, 2011
By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. First a note to the candidates: You have my deepest respect and admiration for being willing to step up and commit to helping our community, state, school board, water district, transportation or other sort of infrastructure management body.
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. So our small marketing team is now working to grow our user base and nurture our new community. Follow Cruiseable on Facebook and Twitter. Building a New Kind of Cruise Community is a post from: Shonali Burke Consulting, Inc. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.
How Much Do You Know About Your Consumers’ Cultural Communities?
Convince & Convert
JUNE 21, 2016
Social media engagement and community building is such an important piece of growing consumer advocacy. When limited to a certain number of characters, hashtags and emojis give your Tweet, Instagram, or Facebook post emotion, just like using inflection to convey emotion in conversation. There are many different cultural communities who use Periscope’s live streaming service.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. The team at Post Planner created the great infographic at the bottom of this post that highlights some secret Facebook features that you can leverage to avoid being overwhelmed.
Facebook Creative Hub Opens Its Doors
NOVEMBER 29, 2016
The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.”. Facebook said in a Facebook for Business post that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
Unlock Facebook’s Secret Blueprint for Successful Facebook Pages
MARCH 7, 2016
Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint. Now for Facebook’s Secret Blueprint !
Facebook Announces Crisis Response, Charitable Giving Tools at Social Good Forum
NOVEMBER 17, 2016
Facebook used its Social Good Forum in New York Thursday to introduce several tools for its users in the areas of crisis response and charitable giving. Facebook introduced Safety Check in October 2014 as a way for users in areas experiencing natural disasters or other crisis situations to let their friends and families know they are safe. Community Help. Fundraisers.
8 ways to deal with negative comments in online communities
APRIL 26, 2011
How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Something bad that had only a few views suddenly jumps to millions when you tell the online community Digg to remove information ( The Hole That Digg Dug ). Lawyer Up!
Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?
AUGUST 16, 2012
A couple of months back, I wrote a blog post about the launch of Facebook’s new App Center. When the App Center launched in May this year a vast number of people were already playing games on Facebook. However, Facebook gaming has gotten a real boost from the recent launch of the App Center. The new App Center is boosting Facebook gaming. The number has also risen 8.4%
What PR Pros Can Learn From Social Good Campaigns
OCTOBER 18, 2012
Having been part of the WUL network for a couple years now, I can fully say that this community is no stranger to social good and giving back. Moving forward, it’s important for communications professionals to look at social good organizations and campaigns as case studies and examples in how to build community and vocal support for their own organizations. MPA@UNC: Online MPA.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. You can follow Emma on Twitter , Facebook or Linkedin. G: How did you build your experience as community manager? . G: What are you top resources for community management?
Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic
The Realtime Report
JULY 6, 2012
Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily. Daily visitors doubled in the first seven days of the campaign.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. The videos taking over Facebook. Innovation: You’ve seen them on Facebook: Quick, mouthwatering recipes that you experience from beginning to end over the course of 30 seconds to a minute ( sound optional !). ” 6.
Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
MARCH 2, 2015
As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. The effect is quite hypnotic and certainly attention-grabbing especially when played in a loop, a feature Facebook just added to Instagram this month. Similar Posts: How to secure your Facebook Page from being hacked.
What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign
Convince & Convert
OCTOBER 23, 2014
What can you learn from a megastar’s Instagram teaser campaign? Align this with insights from your social media communities on their top wishes and questions to aid in your decision making. It would have been easy for Taylor Swift to reveal the lyrics from her upcoming album as text on Facebook or Twitter, but the combination of song lyrics and visuals strikes the right chord.
Secret Sauce for Small Business: Building Social Media Communities
Blue Focus Marketing
AUGUST 22, 2011
“Social Media Communities Empower Small Businesses. Twitter is an amazing place to meet interesting people and join communities. Since Craig seemed approachable, I asked him how he thought small businesses should use social media to build communities, understanding that he built a small online business into the Internet’s 10 most-visited English language sites.
Branding: When Political Campaigns Turn to Social Media
NOVEMBER 7, 2012
Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication. Not surprisingly, when looking at the two campaigns, Twitter and Facebook have been the top 2 social networks applied in both camps.
Strength of Community Supersedes Influence
JANUARY 12, 2011
After the influencer “graces everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. However, to get hard ROI organizations need a vibrant accepting community.
How to Build Creativity and Self-Expression with Your Community
Convince & Convert
MARCH 5, 2015
In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years. Leverage Your Community to Tell Your Story.
How to Create a Thriving B2B Advocacy Community
Convince & Convert
APRIL 25, 2014
jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Or will this be another one-off ad campaign? Holy Social! How far down can you bury your call to action?
Interview with Community Manager: Ben Bateman from Square Enix
Social Media Citizens
JANUARY 19, 2012
Ben Bateman is community manager from Square Enix. A Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. G: How did you build your experience as community manager? G: What are your top resources for community management (websites and people)? B: There’s so many to choose from.
12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK
OCTOBER 25, 2012
The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Random Acts of Kindness taps into both, and as November 13th to 20th is World Kindness Week I expect to see social media campaigns based around Random Acts of Kindness, so thought I would highlight a few.