Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Do You Know When to Create and When to Curate?

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Curation Web 2.0 Case Study Social Media 139

Sherrilynne Starkie

MARCH 14, 2018

It’s important to any campaign’s success to have the right goals in mind and to be as specific right from the start. Then campaigns are easy to test, and to prove the return on investment (ROI). It’s important to any campaign’s success to have the right goals in mind and to be as specific right from.

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Consultant Social Media Content Marketing 268

Socialmedia.biz

JUNE 30, 2016

Curation is essential for cementing your views, growing your audience, building relationships and expanding your message. Unfortunately, though, curating can be an aspiring thought leader’s greatest challenge. There are many frustrations associated with curating content, but luckily there are powerful solutions out there.

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Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

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Social Media Management Communities Social Media Skills 112

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. MINI is one of those “love brands” that is lucky to have a highly passionate fan community. But, more importantly – MINI has taken the time to get to know their community of “MINIacs” and what they’re interested in.

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Campaign Features Video Case Study 142

Sherrilynne Starkie

APRIL 5, 2018

One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. Focusing on high-impact, high-value relationships turned things around for this campaign. The combined solution included influencer outreach and content curation. An outside consultant brings a fresh perspective.

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Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. . The campaign also offers a nice nod to the growing visual nature of LinkedIn.

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LinkedIn Communities Campaign Curation 137

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.

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Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. These Guides allow you to curate your posts—and posts from other accounts—around themes and events. They’re also an excellent way to share helpful resources like how-to guides and curated listicles.

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Examples Instagram How To Curation 102

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Soliciting and curating user-generated content.

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Campaign Report Social Media How To 85

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

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Communities Social Media UGC Marketing 74

Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Consider this a mini focus group to power a broader campaign or piece of content. So, why not let them have a little fun?

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Communities Meme How To Focus Group 60

Convince & Convert

OCTOBER 17, 2013

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. The tricky part? About the Jessica Gioglio: Follow @savvybostonian.

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Campaign Forums Curation Social Media 131

Writtent Blog

MAY 31, 2013

Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Content Curation for Lead Nurturing. It would be surprising for you to hear that content curation strategy may be your addition to lead nurturing. Go ahead and read those helpful tips right now!

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Curation YouTube Products Crowdsourcing 80

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

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Communities Case Study Tumblr Campaign 60

Waxing UnLyrical

AUGUST 11, 2014

Content Curation: 3 New Tools To Discover & Share Content. Why:Not every PR campaign will be a shining success. Heather Whaling shares four secret reasons campaigns fail. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool.

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Sprout Social

DECEMBER 16, 2020

Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story. They foster community over advertising. Putting story first means putting community first. They present a clear point of view. Your brand has a clear point of view.

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Curation UGC Feed Feedly 117

Twenty4 Social

AUGUST 27, 2020

MailChimp is an email management service that can assist in streamlining email campaigns. Hubspot is an inbound marketing and sales automation tool that is extremely popular within the online business community. Join Our VIP Community. The trick is to find the automation tools that fit into your lifestyle and business model.

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Tools Hubspot Startup Influencer 98

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. That number includes all costs related to content creation, advertising campaigns and social media management software. Ad campaigns. Content creation: $5,250 per month.

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Convince & Convert

OCTOBER 8, 2021

You’re going to need to prioritize building trust within your brand’s community. Microsoft, a technology brand, partnered with National Geographic for a unique B2B influencer marketing campaign this year. Don’t just throw out a campaign advocating for diversity, equity, or inclusion just because everyone else is doing it.

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Influencer Marketing B2B Authentication 163

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

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Communities Aggregator Social Networking Organization 60

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

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Strategy Twitter Tips Marketing 52

Buffer Social

OCTOBER 27, 2022

And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. The brand also mentioned that it would be sending curated packages to handpicked commenters. For small businesses, a little visibility can go a long way. and the world at large.

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Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Knowing these trends can help you more accurately forecast what topics and platforms to focus future campaigns and content around.

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UGC How To Compete Apparel 75

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers. million TikTok: 341.7K YouTube: 12.5K

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Fashion Influencer Ensembli Instagram 95

Dave Fleet

OCTOBER 14, 2010

A shift from campaigns to long-term engagement. Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Shifting from campaigns to engagement. Silo-busting.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Social Media Strategies Summit

JANUARY 12, 2023

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Bring a warm winter coat to donate to individuals and families in need in our local community. We send that out every Friday to that community, and people can forward it or share it any way they want.”.

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Collaboration How To Education Team 226

Waxing UnLyrical

MARCH 8, 2017

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. Here are some of the responses.

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Campaign Patterns Banking Flickr 264

Social Media Strategies Summit

JANUARY 5, 2022

Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. Here are some examples: To nurture an online community. Look at how the hair color brand, Paradyes, has curated its Instagram bio. Here are some ideas: Start a hashtag campaign. Make the most of it.

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Small Business Instagram Platform How To 204

agora pulse

MARCH 25, 2020

Crisis Checklist Before Pausing Ad Campaigns. Here is a checklist from Facebook Ad expert Amanda Robinson regarding what you need to consider before pausing any ad campaigns. Leave campaigns alone unless you need to make changes. Once approved, it is like starting a campaign over from scratch restarting the learning phase.

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Social Media Social Media Management Issues Team 199

Pixlee

NOVEMBER 10, 2020

The first email marketing campaign was in 1978. Quickly Curate The Best Content For Each Email Type. Pixlee’s platform helps you easily discover and curate high-quality content to include in your email marketing. Build A Stronger Community. Decades later, email marketing still generates the best ROI of any channel.

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UGC Content Curation Apparel 98

Pixlee

MAY 18, 2022

The Pixlee TurnTo Creator Network bridges the gap between influencer discovery and campaign management, showcasing a curated selection of creators to brands already using Pixlee TurnTo for Creators , the influencer marketing solution released by Pixlee TurnTo in 2021. .

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Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Brands should know that there’s a new era sprouting for influencers and that majority of them are actually more effective than the traditional marketing campaigns. original sound – Trey Kennedy.

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Strategy Marketing Banking Influencer 175

Sprout Social

DECEMBER 14, 2022

Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Pacsun kicked off its holiday marketing season with the PacVerse campaign.

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Industry Examples Real Estate Brands 109

Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . Social Email Campaigns.

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Social Media Tools UGC Curation 56

Mindjumpers

JANUARY 2, 2013

Brands quickly picked up on the importance of visual communication and started building Instagram communities. While online videos aren’t a new phenomenon, in 2012 we saw brands really harnessing the power of this type of content to showcase brand image and community understanding.

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