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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. There should be no doubt as to your intentions!

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1.

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

We’ve seen pages that create strong communities, and even movements. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. To quickly reach as many people as possible, the brand made Facebook the hub of its marketing efforts for the initiative. The challenge.

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

They excel at identifying trends and specifically curating products for different markets and regions. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million followers, this account is a testament to how well Samsung uses social listening to engage with communities and creatives.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Luxury & CSR in Asia: reconciling apparent contradiction. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined. Is Your Content Marketing Strategy Painful for Prospects? From Jean-Michel Dumont.

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