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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. Some of the skeptics criticize the fact that Energi Nord from the very beginning had their mind set on a certain number of lamps, which in some way renders the Facebook campaign superfluous.

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

We’ve seen pages that create strong communities, and even movements. People are willing to engage in their interests online based on personal values. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. After the campaign, 40 percent of the general public was aware of Small Business Saturday. Tweet Facebook is the place where people connect around their interests and passion points.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. To encourage social responsibility, create a culture of giving back to the larger community. Encourage human resources to create policy for volunteering that will not harm employees’ performance reviews when they take time off to give back to the community. Plan ahead and implement social activities, events and community outreach.

Event: Customer Service Call Centres and Social Media

Laurel Papworth

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues.

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In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

A successful live video is at creating trust, sparking engagement, and driving sales. This can reinvigorate flagging engagement levels. You will get new fans, additional views, and greater engagement as your message will be amplified. Strengthen community.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

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Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Movember is another great example of how to target people in order to engage actively through social media to help a social problem: prostate cancer. All because of the power of social media and the right campaign audience targeting. Similar Posts: Community Manager: To Be Or Not To Be!

Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

Let’s take a look at them: You can make use of storytelling in case of… - breaking news – education – creating leadership – product launch – creating brand awareness – crisis management – being persistently present – creating community relations – practice of CSR Typical elements of content: - Make sure your story makes sense, and includes a beginning, plot and ending.

Auto Brands Comparison Report

Unmetric

Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. One of the interesting factors about these brands’ Facebook communities is that most of them recently merged their car model pages into their parent company page - except Honda. Content, Campaigns, and Strategy. Whether it’s a new car, or feature updates, both the brand, and the community get enthusiastic.

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Check the analytics on potential online customers engaging with your product and turning away or abandoning shopping carts. How are they engaging with you? Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. But what I believe we’ll see in 2017 is the return of true community building.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. Join conversations about your campaign: If your issue is getting press coverage, take advantage of the press attention by joining the conversation in the comments thread on major news sites. This is a guest post from Barry Mueller.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Check the analytics on potential online customers engaging with your product and turning away or abandoning shopping carts. How are they engaging with you? Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. But what I believe we’ll see in 2017 is the return of true community building.

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. we opened it up to the community to discuss on our blogs, on Twitter and in a few emails. Jim Alexander (No link given) - As long as the client is willing to own the consequences of engagement by proxy I don't think the identity of the content authors need be an issue. But if you are actively engaged in an account, even at a.