Campaign Communities Crimson Hexagon Marketing 
Audiense
JANUARY 25, 2018
The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Do you have the right toolkit to succeed?
Waxing UnLyrical
NOVEMBER 18, 2010
Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.
Expert insights. Personalized for you.
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