Waxing UnLyrical

MARCH 30, 2015

Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” 5 Clever Social Media Marketing Campaigns that Went Viral. What do you do to get your community buzzing? Image: marc falardeau via Flickr, CC 2.0.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. It is surely becoming part of your daily PR research function. Leveraging real-time data during a crisis.

Data 230

Data Sysomos Sentiment Analytics 230

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Image credit: Flickr. What is missing from the world around them?

B2B 100

B2B Marketing Exercises How To 100

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. Just because we can now share our message or communicate in 140 characters or less does not mean writing is a lost art. Image: Nazly via Flickr, CC 2.0. Guest post by Harrison Kratz.

Press Release 188

Press Release Flickr Template Templates 188

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas! Having trouble reading this image?

Social Media 190

Social Media Paid Search Reputation SMS 190

Social Media Marketing

MARCH 29, 2013

Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167

Waxing UnLyrical

MAY 13, 2011

A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. Image: Jimee, Jackie, Tom & Asha via Flickr, CC 2.0. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy 237

Privacy Flickr Policies Google 237

Adam Cohen

JULY 16, 2010

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

Badge 201

Badge Disqus Web 2.0 Retail 201

Social Media Marketing

MAY 8, 2013

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Being a community manager is more than just posting to social networks on behalf of brands.

Social Media 160

Social Media Automotive Klout Flipboard 160

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. What is # SocialMadness? At the start.

Journal 175

Journal Compete Team Klout 175

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Waxing UnLyrical

FEBRUARY 1, 2013

Image: janetmck via Flickr, C C 2.0. Here are a couple of excerpts: First, what can a company thinking of hiring an agency, expect in terms of service that they have been missing by running PR in-house? So ask questions like: how did you help other companies achieve their stated business objectives? Who will my team consist of?

Tips 204

Tips Consultant Proposal Flickr 204

Social Media Marketing

JUNE 28, 2012

Ford's Principles of Social Media Working for a company that is considered by many to be a leader in social media means that one of the greatest challenges is not only remaining ahead of the competition, but constantly besting ourselves. It's a transmedia campaign - one that uses a variety of platforms to tell a story across all of them.

Case Study 167

Case Study Flickr Team Social Media 167

Laurel Papworth

JUNE 14, 2011

The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. Flickr Photos are deadly dull to me. Meaning, short viral spiked events, then over.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl. Having trouble reading this image?

Social Media 100

Social Media Paid Search URL SMS 100

Social Media Marketing

JULY 24, 2013

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. Corporate media (or brand journalism or company newsroom) is a growing trend among brands. Image credit: drew domkus (Flickr).

Social Media 162

Social Media Flipboard Journal comScore 162

Social Media Strategery

APRIL 23, 2012

Photo courtesy of Flickr user SeRVe Photography. "Let's PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. About making the public think your product is the best or that your company is awesome. About getting media coverage. They're actual human beings.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. You can find Firebelly speaking at the following sessions. Having trouble reading this image? View an alternate.

Paid Search 135

Paid Search Reputation SMS Conference 135

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about.

Social Media 272

Social Media Engagement Forums Policies 272

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152

Review Social Media Marketing Handbook 152

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Firebelly

JULY 22, 2010

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post. Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR.

Social Media 188

Social Media Paid Search SMS Syndication 188

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. its nice information.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what? View an alternate.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Steve Crescenzo observes this problem in corporate communications.

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Class Flickr WordPress Template 178

The Marketing Blog

SEPTEMBER 10, 2009

47 pm Royal Challengers Bangalore Fanatic Fans Challenge Jump to Comments Good friend Nidhi Makhija who works for a digital agency called Experience Commerce just sent me an email about the social media campaign for IPL’s Royal Challengers Bangalore , called the RCB Fanatic Fans Challenge.

Web 2.0 109

Web 2.0 Startup FeedBurner Case Study 109

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Image: Marc Benton via Flickr, Creative Commons 3. That got a big “check&# from me.

Class 227

Class How To Applications Course 227

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Josh S Peters

NOVEMBER 5, 2009

Last Tuesday freelance photographer Michael Calanan was told by a friend that one of his photos were being used in a new Toyota 4runner campaign. Toyota apologized via Twitter to Calanan and 2 other artists, and they even made a formal statement about it in the Flickr help forum. Which brings us to the next lesson.

Flickr 100

Flickr eBook Lijit Sites 100

Diva Marketing Blog

JUNE 10, 2012

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. you lend that content to and community to outlying networks.” (p Geoff Livingston: Usually, it’s the company.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Proactive Report

JANUARY 12, 2010

The PR And Social Media report from Econsultancy tells us that only 13% of companies are ‘very satisfied’ with the level of social media service they get from their PR agency. You have to know how to implement the right social actions for your situation and blend them seamlessly into your PR campaigns.

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 12, 2010

The PR And Social Media report from Econsultancy tells us that only 13% of companies are ‘very satisfied’ with the level of social media service they get from their PR agency. You have to know how to implement the right social actions for your situation and blend them seamlessly into your PR campaigns.

Skills 88

Skills Social Media Marketing Flickr 88