Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Humanizing the Company.

Company 124

Company B2B Loyalty Survey 124

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. Like most of Kraft’s recent content, this campaign played into the COVID-19 pandemic. No purchase necessary.

Campaign 106

Campaign Brands Press Release UGC 106

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One-third sharing: Sharing content from others helps your feed seem less spammy.

Small Business 100

Small Business Engagement Strategy Facebook 100

SocialFish

APRIL 13, 2011

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. CTK Techknowledge , a nonprofit software company, contacted me to develop and execute a strategy to promote their Heart & Soul Grant to potential applicants. 1,552 organizations submitted applications.

Blogger 243

Blogger Campaign Applications How To 243

Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. . The campaign also offers a nice nod to the growing visual nature of LinkedIn.

LinkedIn 137

LinkedIn Communities Campaign Curation 137

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Is your company considering content amplification on Facebook? Is your company considering content amplification on Facebook? Also bear in mind that page likes do not necessarily equal success.

Advertising 230

Advertising Facebook How To Guidelines 230

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 117

B2B Influencer Brands Marketing 117

Ari Herzog

MARCH 13, 2012

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. ” I saw the TV commercial last night and noticed the hashtag.

Company 152

Company Tumblr Case Study Hashtag 152

Later

MAY 13, 2020

Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! Your brand can utilize them to build awareness, create relatable content, and grow your TikTok community. They’re also how a lot of the niche communities are built on TikTok. 12 TikTok Challenges to Take Inspiration From for Your Next Campaign.

Campaign 95

Campaign Hashtag Brands Trends 95

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. lukettrotman. A, B or C? ????

Case Study 113

Case Study Marketing Directory Retail 113

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 86

Campaign Report Social Media How To 86

Buffer Social

DECEMBER 14, 2023

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

Organization 108

Organization Flipboard Social Media Company 108

Convince & Convert

MARCH 15, 2013

The RSS feed is: [link]. Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. We couldn’t do it without them! Listen Now .

Communities 138

Communities GPS How To Social Media Management 138

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. Another 56% expect all offers to be personalized.

Social Media 123

Social Media Sentiment Data Team 123

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. Campaign Analysis. — VSCO (@vsco) August 7, 2020. Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions.

Issues 135

Issues Survey Campaign Authentication 135

Sprout Social

FEBRUARY 14, 2023

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Authentication 91

Authentication Examples Class Team 91

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. That number includes all costs related to content creation, advertising campaigns and social media management software. Ad campaigns. Content creation: $5,250 per month.

Social Media Management 123

Social Media Management Cost Social Media Price 123

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Only four of these 12 recent posts on the Starbucks Instagram feed are brand marketing posts. The key to building a strong social media advocacy program lies in leveraging your existing communities. This community is likely already talking about (and to) your brand.

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. Within those billions of users, Instagram fosters niche communities. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed.

Instagram 91

Instagram Metrics Influencer Campaign 91

Mindjumpers

JUNE 5, 2012

How Threadless Engages its Community on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Threadless post regularly but without spamming their followers’ feeds.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to. Try running an ad campaign on Twitch. Credit: Twitch.

Marketing 102

Marketing Authentication Template Templates 102

The Realtime Report

FEBRUARY 17, 2022

It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. Community Building. It’s challenging to build a community, but you may make it easier by tapping into existing communities on other platforms, like sharing your TikTok content on Instagram Reels.

Brands 91

Brands How To Hashtag Influencer 91

Keyhole.co

FEBRUARY 9, 2024

Facebook marketing creates awareness and promotes a company or individual via the platform. Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Different marketing tools for Facebook 1.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. While organizing feeds was the original purpose of hashtags, their use case has evolved.

Hashtag 120

Hashtag How To Guidelines Telecommunications 120

Sprout Social

DECEMBER 7, 2021

More businesses will hire for social support and community management roles. Nearly one in two businesses anticipate that social media will become their primary external communications channel within the next three years. When it comes to researching your target audience, your own social feed will be your greatest asset.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Share three pieces of company-brand content. Why do we follow that rule?

Engagement 62

Engagement Social Media How To Curation 62

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. The people who attend those are all on social—and they’re interested in seeing that information in their feeds. No one knows that feeling better than trucking companies. Get ready to be inspired.

Industry 86

Industry Social Media B2B Resources 86

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. Crisis Checklist Before Pausing Ad Campaigns. ” Initial crisis checklist.

Social Media 199

Social Media Social Media Management Issues Team 199

Unmetric

AUGUST 2, 2019

While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. She is the voice and face of every campaign and makeup tutorial the brand launches. . Gucci runs several campaigns on Instagram that garners a lot of engagement.

Instagram 155

Instagram Brands Fashion Sports 155

Ignite Social Media

MAY 4, 2020

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. 82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel. Here’s what you need to know about Snapchat Stories. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121