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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. These animations appear on their YouTube channel in various languages as the company expands across the globe.

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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

Marketers are now using TikTok to amplify Instagram campaigns and vice versa. According to recent research, 89% of customers expect companies to act with integrity at all times. Digital banking service provider Revolut does this very well with its #RevInsider feature, which introduces key members of the company and teams.

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This Week in Social Media – 7/24/2013

Social Media Marketing

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. billion monthly users as of June 30.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

They provide another voice for your company with no agenda or ulterior motive. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Let’s say that you work for company that creates art supplies. Here’s where user-generated videos come in. But I disagree.

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How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Comscore data, reported by BI Intelligence.

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Search Engine Optimization Horror Story Contest Launched

Bill Hartzer

Based in Williamsburg, Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community.