Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 130

Metrics Strategy How To Tourism 130

Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Community Newsletters.

UGC 78

UGC Social Media Content Newsletter 78

Sprout Social

JULY 28, 2022

To source ideas for these videos, we look at new and existing campaigns, upcoming feature launches and other high-priority business updates. For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. Build a content equation. Reporting on video metrics.

Template 96

Template Templates Social Media Video 96

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. And that can help you battle social media burnout.

Team 133

Team Social Media Management Skills Trends 133

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. For brands, hashtags can help social marketers reach niche audiences and build community. According to Messina, “Many more people are interested in finding their community—or growing the one they already run.

Hashtag 120

Hashtag How To Guidelines Telecommunications 120

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. To start taking advantage of the ecommerce and community-building benefits influencer partnerships can provide your brand with, you’re going to need a solid influencer brief. .

Influencer 52

Influencer Collaboration Authentication Campaign 52

Sprout Social

APRIL 15, 2019

Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. In short, you can target a Facebook audience that resembles your most loyal customers or people who’ve already engaged with your ad campaigns. Being boring is a kiss of death for any ad campaign and Facebook is no different.

Advertising 110

Advertising Strategy Facebook How To 110

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

Software 62

Software Communities Forums Hubspot 62

Pam Moore

JUNE 22, 2017

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! There is also a special limited time deal on our Social Profit Factor Training System + Member Community. Social currency = attention + action.

Course 163

Course Influencer Training Small Business 163

Buffer Social

JANUARY 19, 2017

In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. Build Buffer’s community. Here’s are some of the main metrics I measure: Total Impressions. Build Buffer’s community. We do, too.

Social Media 40

Social Media Community building Metrics Communities 40

Pixlee

JULY 30, 2019

Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Her mission-driven message is one that helps brands connect with her passionate community. Jen Morilla. Luisa Ruocco. Kimia Kalbasi.

Travel 66

Travel Influencer Delicious Authentication 66

Pam Moore

JANUARY 19, 2020

Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile. Community still reigns and always will!

Trends 78

Trends Brands Marketing Influencer 78

Pam Moore

NOVEMBER 29, 2017

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. Social Profit Factor Training System + Member Community . Social currency = attention + action.

Influencer 160

Influencer Training Marketing Small Business 160

The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Twist Image

JUNE 17, 2016

Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Ron Tite: When it comes to data and tracking metrics, numbers can scare people off. communications.

Marketing 40

Marketing Findability YouTube Analytics 40

Adam Sherk

JULY 15, 2013

The thing I liked best about Carrie’s presentation is that it underlined a key message for using metrics to build social engagement: there’s not one right answer for things like content, style, timing, frequency, etc. She did an excellent job with her community building tips too. Jen Lopez – what an entrance!

SEO 148

SEO Startup Compete Tips 148

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

FEBRUARY 27, 2015

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likes and retweets are fairly hollow metrics when they aren’t put in context. Over the past few years, we’ve seen a significant shift in the way brands utilize social media. But should it be?

Influencer 60

Influencer Marketing Metrics Avatar 60

Buffer Social

JANUARY 18, 2017

In total, we’ll walk through 9 very different, but effective social media goals and for each goal we also relevant metrics to track and share how to measure your results. Potential metrics to measure brand awareness: Followers count – “How many people can you potentially reach?”.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Keyhole.co

NOVEMBER 23, 2023

The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. While it’s clear that influencer marketing is on the rise, before launching your own influencer program or community, it’s essential to lay out a detailed measurement strategy.

Influencer 52

Influencer Campaign ROI Discount 52

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Engagement and community building is the time-consuming task of connecting with relevant social media participants. Like this post?

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

MAY 20, 2016

Gain insights for your own brand by noting which competitor campaigns outperform others. Tools like BuzzSumo and Sprout Social can provide analytics and help provide benchmarks for your own social communities. A5 vanity metrics provide dec insights, but also-is the brand engaging with followers? Who outranks you in SEO?

How To 42

How To Klout Analysis Metrics 42

Keyhole.co

MARCH 31, 2021

The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. . 6 Influencer KPIs to Track Every Campaign. With fake followers costing brands an estimated 1 billion dollars , gone are the days of blindly paying influencers money for the sake of vanity metrics.

Influencer 121

Influencer Campaign ROI Discount 121

Later

JULY 29, 2020

You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more. . And since hashtags are used with the intent to discover new content, using the “right” hashtags can put you in front of your target audience, even if they haven’t connected with you before.

SEO 132

SEO Instagram Hashtag UGC 132

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal . View this post on Instagram.

Small Business 56

Small Business Influencer Template Templates 56

Later

SEPTEMBER 12, 2019

Building a loyal fan base and community around your brand. Want some more inspo on how to use UGC in your marketing campaigns? Check out our blog post on the top 5 Creative UGC Marketing Campaigns to Grow Your Business ! . UGC Best Practices #5: Encourage UGC That Builds Community. million people! .

UGC 60

UGC Content Instagram Hashtag 60

Bare Feet Studios

NOVEMBER 23, 2011

Brands save time by having the influencers organize themselves and manage their messaging, as compared to planning a social marketing campaign. Influencers get freebies and possibly a chance to build their own influence, by association. Here in Hawaii community, is not just a buzz word, it is a really big deal.

Cost 91

Cost Team Influencer Communities 91

Buffer Social

SEPTEMBER 28, 2016

3 Community Building & Customer Support podcasts. 5 Top Social Media Metrics Your CEO Wants You To Prioritize. In each episode, Jordan Powers interviews a member of the Instagram community to uncover insights to growing a following, building a community, and making an impact. Format: Interviews.

Skills 40

Skills Social Media Hosting Marketing 40

Keyhole.co

MARCH 27, 2023

Remember the iconic Spotify Wrapped campaign or the #PutACanOnIt by Redbull? Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. Well, we will reveal some of the most iconic social media campaigns and expert tips that you can use to make your brand go viral.

Campaign 52

Campaign Social Media Marketing Metrics 52

Sprout Social

APRIL 26, 2023

Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game. Sure, businesses can pour hours upon hours into their social without seeing much in return beyond a few vanity metrics. On the flip side, so many brands are killing it with paid and organic campaigns alike.

ROI 98

ROI Social Media How To Metrics 98

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics. LinkedIn marketing agencies will help you understand and utilize this data to measure marketing success and maximize your campaigns.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Later

MARCH 30, 2020

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. View this post on Instagram. Monthly Active Users.

Statistics 67

Statistics Social Media Marketing Instagram 67

Hootsuite

MARCH 29, 2021

The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. As with the Twitter experiment, our hunch was that our LinkedIn community finds posts without links and calls-to-action more engaging — and thus that these types of posts would obtain further reach. Methodology.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

agora pulse

MARCH 24, 2020

More info about analytics: Social Reporting Metrics That Really Matter. An API lets two platforms or applications communicate with one another. CTR is the metric that lets you know. CTR is the number of unique clicks your ad or campaign received divided by the number of times it was shown (impressions).

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Pixlee

OCTOBER 28, 2019

for larger influencer campaigns. Today, more brands are partnering with influencers on a long-term basis, and this means creating a greater impact on campaigns. In the past year, we saw an uptick in the backlash against influencers and marketers taking shortcuts to success in community-building efforts. CGI Influencers.

Influencer 59

Influencer Marketing Authentication Privacy 59

Hootsuite

SEPTEMBER 3, 2020

The companies that took decisive action—like donating to frontline workers or pivoting production lines to make hand sanitizer or perusal protective equipment (PPE)—were commended for serving their communities, not just their shareholders. They are full-blown digital marketing campaigns being rolled out across ALL their channels.

Trends 144

Trends Social Media HootSuite Embedding 144

agora pulse

JANUARY 17, 2018

While you should este consistently evaluating progress and metrics regularly throughout the year, I also recommend a full, in-depth audit at least once a year. You’d have to dig into each social media platform individually, download the metrics, and then try to assemble all the data into one report even manually.

Social Media 101

Social Media Metrics Analytics Patterns 101