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Waxing UnLyrical
JANUARY 28, 2013
In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Image: geektasticlondon via Flickr, CC 2.0. ” (on the relationship between customer service and the community) ~ Jenne Pedde , 2U, Inc.,
Waxing UnLyrical
DECEMBER 20, 2012
Image via niallkennedy on Flickr, CC 2.0. One that could have a vibrant Facebook community, if they could just get to that point. Pay for a Facebook ad campaign that targets the most likely prospects (who you think will convert to customers). How To Grow Your Facebook Community is a post from: Waxing UnLyrical.
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Waxing UnLyrical
MARCH 12, 2014
Image: Retis via Flickr, CC 2.0. They have a history of using memes not only correctly but thoughtfully, showcasing their humane animal trapping products in action or just appealing to their community of animal lovers. Community Building Guest Posts Marketing Social Media marketing with memes meme memejacking'
Waxing UnLyrical
MARCH 14, 2011
Image: familymwr via Flickr, CC 2.0. To the Army, engagements often mean meeting with people in the community. This is an important tool in both a counterinsurgency strategy and a PR campaign. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor.
Waxing UnLyrical
DECEMBER 13, 2012
Image by Heinrich-Böll-Stiftung (Flickr: Kick-Tipp) [ CC-BY-SA-2.0 ], via Wikimedia Commons. With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars. When they began the campaign, they set a goal of $100,000. That’s no longer the case. Be transparent.
Waxing UnLyrical
FEBRUARY 3, 2016
One of my favorite career memories is of a (much-earlier) Army Recruiting Command public affairs office where one of us would float an idea for a promotional campaign and the other four members of the team would chime in with their thoughts. Image: 드림포유 via Flickr, CC 2.0. Play ball!!
The Marketing Blog
AUGUST 3, 2010
If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort.
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