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Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. reading and traveling.

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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

You had to manually add likes, comments and shares to an Excel sheet; 13. You can immediately spot a bot post , comment, or message within the first line of copy; 20. You are waiting, and quite ready, for a flash mob to break out at a moment’s notice; and 32. You have fond memories of social media meet-ups ; 14.

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Capturing Attention: The First Step to Action

Waxing UnLyrical

This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. I love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it.

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Version 2 of Viral Success

Mindjumpers

This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept. Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.

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Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola’s Happiness Machine Written on January 20, 2010 by Justin Levy in social media , video 28 Comments - Leave a comment! link] /via @justinlevy This comment was originally posted on Twitter [link] Christi_Millar Awesome!!!

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Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

Only now, we have the long tail of comments: Interesting move – Having women say Tony’s words back to him. By the way quick question: have you ever had a politician respond on your blog with a comment? I agree with every comment he made. You get a new government and a new archive of information. Lemme know?

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