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16 unexpected ways to use WhatsApp for business

Sprout Social

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. That’s a large market, ripe for engagement. The following examples highlight use cases in customer service, financial services, marketing, human resources and pipeline growth.

Banking 132
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109
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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. Ensuring that everyone in the organization has the ability to use the same base IT tools does not, on its own, enable knowledge mobilization." Competitive Intelligence, Market Research, Scientific Method)? Annual Campaign. 6, June 2001.

Library 100
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 196
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How to Create and Use Instagram Quotes in Your Strategy

Later

.” A lot of businesses post quotes on Instagram to achieve their specific marketing goals, like driving more sales and building brand affinity. But the truth is that quotes can be used for all kinds of reasons, from generating more engagement to promoting specific campaigns. Haven’t used Instagram quotes yet? No worries!