article thumbnail

How Organic Valley Plans to Save the Bros

Convince & Convert

He’s also the star of Organic Valley’s new campaign, Save The Bros. To save these rare specimens and encourage them to fuel up with Organic Valley’s new Organic Fuel, a new high-protein milkshake with all the protein bros love—without the “chemical junk.”. Yes, you read that correctly: Organic Valley and The Bros. The mission?

article thumbnail

How to Make Video Testimonials That Boost Sales

Pixlee

Auto care brand Chemical Guys has a robust YouTube following, so the brand encourages fans to showcase their products in-action and their praise for the brand through tutorial videos on YouTube. Once you have a strategy in place, you’ll be ready to move forward and figure out your ROI once your campaign is underway.

Video 52
article thumbnail

Swine Flu 2.0 : A Case For How Managing Social Media is a Matter.

Social Media Strategery

And anyone monitoring the hashtags “#swineflu” or “#influenza” (check out [link] or [link] ) knows how active the discussions are around this. What we have here is actually a tremendous opportunity to peer into the minds of our public and begin to measure the efficacy of messaging campaigns. a double-edged sword if you ask me.

Gov 2.0 94