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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Mister Splashy Pants quickly became an internet meme, and later the subject of a TED talk by reddit co-founder, Alexis Ohanian. Some of the names we very thoughtful like Shanti or expressive like Libertad.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. It’s already reaped some of the rewards of inclusive marketing. The company’s Color Under the Lights campaign led to an 8% lift in purchase intent and brand favourability. Source: Facebook. Key takeaways.

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