Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Twist Image

JUNE 17, 2018

It was the early 2000s and viral marketing was just getting started. His agency, Free Range Studios , created campaigns, like Amnesty International 's awareness-raising video on blood diamonds (which was seen by 20 million people). Fast Company named him one of today's 50 most influential social innovators. cause marketing.

Microsoft 51

Microsoft Cause marketing Advertising Campaign 51

Convince & Convert

MARCH 12, 2015

He’s also the star of Organic Valley’s new campaign, Save The Bros. The company’s tongue-and-cheek mission is chronicled in a humorous video that’s generated 1.5 Organic Valley is known for advertising more focused on the company’s mission and differentiating itself through quality of its products. Have you ever met a bro?

Organization 60

Organization Chemicals Case Study UGC 60

Ignite Social Media

AUGUST 31, 2021

Cause Marketing Continues to be a Top Social Media Trend. Companies have launched promotional campaigns focused on these attributes. So how can brands utilize nostalgia marketing? The ways can vary depending on the size of the company, but below are a few ideas for inspiration.

Trends 184

Trends Organization Social Media Travel 184

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Customers take for granted that big companies are on social media.

Examples 145

Examples Company Social Media Apparel 145

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

CSR 137

CSR Social Media Strategy Consultant 137

Bare Feet Studios

OCTOBER 15, 2008

More importantly though, there is a shift in consciousness that has already taken place in terms of how people do business and how customers expect companies to perform. We have far more to gain by sharing knowledge and collaborating on social media campaigns than we do by staying isolated in our own competitive worlds.

Social Media 40

Social Media Viddler Hotels Upcoming 40