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Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. The project. And I’m really glad I did. The objectives. write their own blog post to promote IWD 2012.

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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. The Blue Key Campaign (Prezi). Verizon kinda pulled it off.

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Background: . Media Coverage: .

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Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Case Study #4: Neighborhood Shopping Center. Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. The nature of the campaign enabled it to stay fresh for the entire 6 months without duplication.