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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Strategy 226
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Social Media Outreach for Beginners

Sprout Social

If you want to be taken serious, your profiles need to be presentable. Buzzstream. Buzzstream is an outreach tool that allows you to find and manage contacts. Make Your Social Media Profiles Outreach-Ready. When you’re engaging with people on social media, they’re going to check out your profile.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. For more tips on Reddit and StumbleUpon ads, I recommend this great SlideShare presentation by Brent Csutoras. Matthew Gratt leads BuzzStream’s marketing and growth initiatives.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. Creating great content is indisputably the first and most crucial element of an effective content marketing strategy.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Rehashed, regurgitated information (even if beautifully presented) will eventually become impossible to place. Matthew Gratt leads BuzzStream’s marketing and growth initiatives. Before BuzzStream, Matt developed SEO strategies for Fortune 500 companies and venture-backed startups as an SEO Strategist at Portent.

Strategy 151
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The Psychology Behind Writing a Great Pitch

Convince & Convert

Fractl recently collaborated with BuzzStream to apply psychological theories to the campaign outreach process in order to give your promotions team a more persuasive edge. Study by Fractl and BuzzStream. So what causes an editor to show interest? The answer can be found in psychology.

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45 Marketing Tools to Consider for 2017

Razor Social

BuzzStream. BuzzStream is a great tool for tracking and managing your influencer outreach efforts. You can create email templates for outreach and track all communications through BuzzStream. Create multiple keyword lists. The Google keyword planner provides some good keyword research options.

Tools 40