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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. The Top 10 Content Marketing Strategy Lessons from the Last 15 Years by Content Marketing Institute. ** 5 STARS.

Strategy 226
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Prep work for your social media business presence

Socialmedia.biz

T here is a lot of pressure today to get your business on social media — preferably the whole gamut of social platforms. You also must consider whom you are hoping to access, whether they are on social media (hopefully the answer to that is yes), and what inspires them to engage with businesses on a specific social media platform.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Focus on Metrics: Do you know which social media platform your customers are coming from? A company’s ability to monitor, track, and engage in conversations on social media platforms can determine their success among a new type of consumer. Do they experience better engagement on any given platform? BuzzStream.

Analysis 106
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How to Increase Your Twitter Impressions Organically

Sprout Social

On a platform as noisy as Twitter, you have to work hard to stand out and get people to notice your content. A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. Get a free 30 day trial of Sprout Social to measure the performance of your Tweets, including reach.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

This means your blogging platform should walk a balance between not being too technical, and being just technical enough. Buzzstream Founder Paul Mays recommended at Content Marketing World 13 that bloggers spend time “harvesting” – that is, asking for backlinks when their work is mentioned on other websites.

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Social Media Outreach for Beginners

Sprout Social

Twitter is a great platform for this because you can build an audience of people who are interested in another account. Buzzstream. Buzzstream is an outreach tool that allows you to find and manage contacts. When running ads to support your social media outreach, your goal will be different than what you may be used to.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

For the lowest hanging fruit, register on popular sites like MyBlogGuest and BloggerLinkup that offer members a platform to announce niche-specific guest posting opportunities and to solicit proposals. Nowadays I use Buzzstream to keep track of my guest blogging initiatives. Keep records.