3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

That means new media (like Prezi instead of PowerPoint), new formats (like scrolling sites, mobile apps and purpose-built Slideshares) and new styles (attitude-filled rants instead of bland white papers). Matthew Gratt leads BuzzStream’s marketing and growth initiatives. Before BuzzStream, Matt developed SEO strategies for Fortune 500 companies and venture-backed startups as an SEO Strategist at Portent.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers. If you do a lot of outreach to these smaller influencers, you may want to use a tool like BuzzStream to find these people and manage your process.


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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A website is the backbone of your digital presence, and it’s critical to out-optimize your competition, particularly in an era where mobile optimization is so important. Load Times: Does the website load quickly in all browsers, and on mobile-enabled devices? Mobile-Optimization: Do their emails display correctly on both your PC and tablet or smartphone? BuzzStream. The small business landscape is arguably tougher than ever before.

45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. It is available both as Web and mobile application (Android and iOS). BuzzStream. BuzzStream is a great tool for tracking and managing your influencer outreach efforts. You can create email templates for outreach and track all communications through BuzzStream. What are the hottest marketing tools you should be using in 2017?

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How to Increase Your Twitter Impressions Organically

Sprout Social

The number of impressions displayed in Twitter Analytics only counts Tweets that appear within Twitter’s desktop or mobile app. A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. When it comes to Twitter marketing , one of the key metrics brands measure is engagement. If people aren’t retweeting, liking or clicking your Tweets, there’s a good chance your message is falling on deaf ears.

An Introduction to Social Media for Business

Sprout Social

The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. According to a study by Buzzstream and Fractl , the most common reason people unfollow brands is because their content is too boring or repetitive. Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations.

101 Marketing Tools and Technology Tips for 2017

Razor Social

It’s awesome on both desktop and mobile. Track Mobile Visitors. More and more people are accessing the Web on their mobile devices, which means more opportunities for visits and conversions. This is why it’s important to track mobile traffic. You can access this data in GA under Audience > Mobile > Devices. Google provides a speed test and rates both desktop and mobile version of your site out of 100%.

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