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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 226
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Prep work for your social media business presence

Socialmedia.biz

How will your social media outreach program stand out? T here is a lot of pressure today to get your business on social media — preferably the whole gamut of social platforms. Yet there is no reason to be on social media if you joined just so you can check it off of your to-do list.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. Business Strategy.

Analysis 106
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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Should You Use a Business or Personal Account?

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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1. Wait, what?

Content 72
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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

You don’t need to learn color theory or invest in complex programs, but gaining the proficiency to add text overlays and logos to your photos can significantly improve your content’s performance on visually-oriented social media networks like Pinterest, Facebook, and Google+. To learn more, read 14 Ways to Market Your Blog for Free.