How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. For others, though, social media is old and is falling out of favor. Social media experts are no longer social media experts.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers.

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. We look at the numbers of social shares, links, mentions and page views. How can you manage risk in your content marketing? Social media penetration (total share numbers on-site and across syndication channels). How can you manage risk in your content marketing?

Prep work for your social media business presence

Socialmedia.biz

How will your social media outreach program stand out? T here is a lot of pressure today to get your business on social media — preferably the whole gamut of social platforms. If you want to get the most out of running your business , social media is usually a good way to develop brand awareness and engage with customers too. Yet there is no reason to be on social media if you joined just so you can check it off of your to-do list.

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. Content Marketing Strategy Guides. by GO Marketing.

45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. We use Ontraport for most of our marketing automation needs.

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25+ Phenomenal Resources to Help You Market Your Blog Better

Writtent Blog

If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content. Go through these 25+ resources that teach you how to market your blog better and the next thing you know you’ll be commanding a six-figure monthly audience. What do you get when you put a 7-figure blogger with marketing knowledge to spare and a resoundingly obvious domain name together? Buffer – you know, that awesome tool that automates social media?

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. Focus on Metrics: Do you know which social media platform your customers are coming from? What to Include in Competitive Marketing Analysis.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results May 17th, 2010 |Written By: Jay Baer | View Comments Tweet The future of real-time data didn’t come from Google.

5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Content Marketing Events

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

The past year has seen a steady flow of thoughtful articles and blog posts dealing with topics like the changing world of SEO, the convergence of search and social, the growing importance of PR in website rankings, the critical role content marketing plays in online visibility, the need to coordinate the efforts of various types on digital marketing experts…in short, about web presence optimization (WPO)–even if most of the authors don’t actually use that term.

How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

Creating great content is indisputably the first and most crucial element of an effective content marketing strategy. BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. The Challenge in Content Promotion Content marketing is booming, which means that you’re facing more competition than ever in publishers’ inboxes.

4 Things You Need to Know Before You Pitch

Convince & Convert

BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. You may also find useful details on a publication or personal website’s bio page or in social media profiles. Those who are relatively new in their positions may not have inboxes as crowded as their more tenured counterparts, but they may also have a smaller audience and less social media impact.

500 Top-Tier Publishers Tell You What They Want from Content Marketers

ProBlogger

The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more opportunities than ever to tune their SEO goals for every stage of the buying cycle. The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers. That’s why BuzzStream and Fractl collaborated to survey more than 500 publishers to find out how to break through the noise and improve your content promotion.

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Social Media. The successful people on social media build relationships and add value. The key to social media success is consistency, but achieving it is incredibly time-consuming. Use a social media management tool. Marketing Automation / Email Marketing.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

You don’t need to learn color theory or invest in complex programs, but gaining the proficiency to add text overlays and logos to your photos can significantly improve your content’s performance on visually-oriented social media networks like Pinterest, Facebook, and Google+. Your blog titles are inarguably the most important component of your content in our social media-driven world. To learn more, read 14 Ways to Market Your Blog for Free.

How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. If you’ve used Sprout Social , you may notice that our Sent Messages report has a metric called reach, rather than impressions. So if a person saw your Tweet through a third party social media dashboard like Sprout Social, Twitter doesn’t count it. Get a free 30 day trial of Sprout Social to measure the performance of your Tweets, including reach.

4 Lessons from BuzzFeed’s Worst Headlines

Convince & Convert

To explore how to formulate a headline that generates the most page views and shares , Buzzstream and Fractl decided to take a different approach: We looked at a set of low-performing headings to identify key patterns and distinctions. For our data set, we turned to BuzzFeed, a publisher that dominates in social shares. We looked at how these titles were being shared on popular social platforms, along with unique patterns of speech. Study by Fractl and BuzzStream.

The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

This guest post is by Traian of Pitstop Media Inc. What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. Look for social signals. Check for the website’s presence on social media sites. Alexa.com reveals metrics like: Social Reputation : the number of inbound links a site has. Nowadays I use Buzzstream to keep track of my guest blogging initiatives.

How to Earn Extra Money Freelancing While Starting a Blog

ProBlogger

For SEO consultants: Buzzstream , SEMRush , AHrefs , SEOcockpit , Long Tail Pro. If you’re introverted but you are a master of SEO or social media, then this could be less difficult for you regarding client acquisition. Or if you are willing to outsource or partner with someone who is very sales and marketing oriented, that could be a great proposition for you. Kevin Balcker is a digital marketer, entrepreneur and owner of Residual Income Secrets.

The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > The Nightmare Public Relations Professional and How to Stop Him The Nightmare Public Relations Professional and How to Stop Him by Tamar Weinberg on September 29, 2009 Share This is a guest post I wrote for new media and PR expert Brian Solis , but I also wanted to share it with my readers.