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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. Business Strategy.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

The most common way to build affiliate networks is to use discount sites. These sites succeed in bringing in new customers, and that’s always a good thing, right? While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand.

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Prep work for your social media business presence

Socialmedia.biz

Ideally, you want to post on each account two to five times per day because followers visit social media sites at different times throughout the day. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Too infrequent posts can easily go unseen.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

Marketing expert Ken Mueller recommends “luring readers in” by sharing excerpts of top-performing blogs on your homepage, and other heavily-trafficked pages on your site. For more insight on gurus’ efficiency methods, check out 13 Time-Saving Blogging Tips from the World’s Busiest Marketers. Ask for What You Want.

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Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? This is where most marketers go wrong. Engage Your List.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. It’s also now evident that Google has no love for low-quality sites and inbound links from them. Finding the most valuable guest blogging opportunities on high-authority sites takes time.

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An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social Media for Business by the Numbers.