3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? Sometimes a client will know from past campaigns or other marketing initiatives how ‘valuable’ certain results (such as links) may be, sometimes this is something we help them evaluate over time. Doug is a content marketing junkie.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. Nothing markets itself.

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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. We use Ontraport for most of our marketing automation needs.

Tools 87

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. If your marketing strategy isn’t driven by metrics, make the shift towards systemic review of your actions. What to Include in Competitive Marketing Analysis.

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Luckily, there are so many great tools on the market now to help you build your audience, analyze results to see what’s working (or not working), and save time on the tasks you really don’t have time for. It’s awesome on both desktop and mobile. Marketing Automation / Email Marketing.

Tools 87

How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. The number of impressions displayed in Twitter Analytics only counts Tweets that appear within Twitter’s desktop or mobile app. A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. For instance, the hashtag #smm is common in our industry because it’s an acronym for social media marketing.

An Introduction to Social Media for Business

Sprout Social

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. It’s time to do away with the old mindset and outdated views of marketing.