article thumbnail

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Experts outline key content marketing trends for 2014 by The Guardian. Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”)

Strategy 226
article thumbnail

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? What About SWOT Analysis?

Analysis 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

Look for absolute numbers, but also for trends. Trending shows that this site is growing (wonderful, that’s our site J ). Nowadays I use Buzzstream to keep track of my guest blogging initiatives. Try Compete, Quantcast and Alexa, but be aware that none offer completely accurate data. Keep records.

article thumbnail

An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams.

article thumbnail

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media is a Trend Wait, what ? However, to some, social media is a fleeting trend. Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. After all, the companies are intruding on their turf unannounced. Here’s why. It’s too hard now.

article thumbnail

45 Marketing Tools to Consider for 2017

Razor Social

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. BuzzStream. Don’t leave home without Google Analytics!

Tools 40
article thumbnail

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

” SEM + SEO [PRESENTATION] by e-Strategy Trends. ” Top Inbound Marketing Activities For SEO [CHART] by e-Strategy Trends. Content Optimization Beyond Search [INFOGRAPHIC] by eStrategy Trends. 6 Small Business Marketing Trends for 2013 by Masterful Marketing. by BuzzStream Blog. Get Excited.

SEO 192