Writtent Blog

JULY 22, 2013

Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. While fast food chains Chipotle and Qdoba offer a similar product, Chipotle has effectively positioned themselves as an eco-friendly company. Social Media.

Analysis 106

Analysis BuzzStream Marketing SEO 106

Writtent Blog

SEPTEMBER 20, 2013

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” It’s getting their hands on content which can differentiate, connect with consumers, and help their company meet strategic goals.

Content 72

Content BuzzStream Marketing Sports 72

Sprout Social

SEPTEMBER 19, 2016

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. An advantage of using your brand profiles for social media outreach is it seems more official, particularly if your company is well known. To get started, open the Influencer tab in Buzzsumo. Instead of being contacted by Widgets Inc.,

Social Media 40

Social Media BuzzStream Alltop Influencer 40

ProBlogger

FEBRUARY 10, 2013

Instead, focus on blogs with small and medium levels of influence (Twitter followers, blog subscribers, likes, +’s and so on). You will get refused, but it won’t hurt as much as being refused by an online influencer. Nowadays I use Buzzstream to keep track of my guest blogging initiatives. Check the site’s integrity.

Quantcast 43

Quantcast BuzzStream Reputation Google Reader 43

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

Strategy 152

Strategy BuzzStream Content Brands 152

Razor Social

DECEMBER 21, 2016

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. BuzzStream. Influencer Marketing. Social Media.

Tools 40

Tools BuzzStream Marketing Template 40