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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog.

Strategy 226
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. While fast food chains Chipotle and Qdoba offer a similar product, Chipotle has effectively positioned themselves as an eco-friendly company. Social Media.

Analysis 106
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Prep work for your social media business presence

Socialmedia.biz

Some companies take on social media to put their brand in the spotlight, generate leads, promote products or services, or interact directly with customers. Do you have a clear understanding of your company’s brand? 1 It’s crucial to build a social media strategy that works for your brand.

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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

Thanks to an increasingly talented workforce and amazing options like content marketing outsourcing services, the challenge for companies isn’t just getting their hands on a blog to publish. It’s getting their hands on content which can differentiate, connect with consumers, and help their company meet strategic goals.

Content 72
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Social Media Outreach for Beginners

Sprout Social

An advantage of using your brand profiles for social media outreach is it seems more official, particularly if your company is well known. If someone from your team is doing the outreach, make sure it’s someone that’s clearly associated with your company. Buzzstream. Instead of being contacted by Widgets Inc.,

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An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

Nowadays I use Buzzstream to keep track of my guest blogging initiatives. Traian is Director of SEO and co-founder of Pitstop Media Inc , a Canadian company that provides top rated SEO services to businesses across North America. Keep records. This comes last on the list, but it’s actually critical.