How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results.

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog.

Prep work for your social media business presence

Socialmedia.biz

Some companies take on social media to put their brand in the spotlight, generate leads, promote products or services, or interact directly with customers. Do you have a clear understanding of your company’s brand? How will your social media outreach program stand out?

45 Marketing Tools to Consider for 2017

Razor Social

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. BuzzStream.

Tools 114

5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

Thanks to an increasingly talented workforce and amazing options like content marketing outsourcing services, the challenge for companies isn’t just getting their hands on a blog to publish. You think your B2B company’s product or services are boring?

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

by BuzzStream Blog. ” Or perhaps a maestro of web presence optimization, coordinating the efforts of all of the different experts involved in online presence (PR, SEO, content development, social media, PPC) to maximize total online visibility for a company or brand.

Social Media Outreach for Beginners

Sprout Social

An advantage of using your brand profiles for social media outreach is it seems more official, particularly if your company is well known. If someone from your team is doing the outreach, make sure it’s someone that’s clearly associated with your company. Buzzstream.

101 Marketing Tools and Technology Tips for 2017

Razor Social

According to Emailmonday , roughly 49% of companies use some type of marketing automation, and this is an upward trend. When someone joins your email list, it is a clear signal that they’re interested in your company’s products or services.

Tools 114

An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Avatar 114

500 Top-Tier Publishers Tell You What They Want from Content Marketers

ProBlogger

That’s why BuzzStream and Fractl collaborated to survey more than 500 publishers to find out how to break through the noise and improve your content promotion. This is a guest contribution from Kelsey Libert from Fra ctl.

The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

Nowadays I use Buzzstream to keep track of my guest blogging initiatives. Traian is Director of SEO and co-founder of Pitstop Media Inc , a Canadian company that provides top rated SEO services to businesses across North America. This guest post is by Traian of Pitstop Media Inc.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space.

The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before.