How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

B2B 211

45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. We use Ontraport for most of our marketing automation needs.

Tools 87

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

One of the smartest bloggers on the block, Chris Brogan, recommends that “technology should serve your community and your content, not just be there.” Don’t Force Registrations to Comment: People may just bounce when they see you require an official account to join your community. For most people who are blogging for business, the homepage and FAQ pages of their website may receive more traffic, especially if their social media communities are small. Reward Your Community.

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? They are there for their community and make them feel appreciated and connected to a brand on a more personal level. Last year I ran a content marketing conference with my buddy Mark Schaefer and over 25% of the ticket sales were from Twitter. Marketing Automation / Email Marketing.

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4 Lessons from BuzzFeed’s Worst Headlines

Convince & Convert

To explore how to formulate a headline that generates the most page views and shares , Buzzstream and Fractl decided to take a different approach: We looked at a set of low-performing headings to identify key patterns and distinctions. Places like BuzzFeed’s “Community” section can cultivate brand loyalty and user engagement, and they can also be a source for free content. Study by Fractl and BuzzStream.

Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? A lot of brands put social media outreach in the hands of their social media or community manager. A good example of this is our community outreach manager Sarah Nagel. This is where most marketers go wrong.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? That’s because social media marketing experts found success early on since social media relationship building was simply easier. They weren’t there to push a marketing agenda. It’s a cesspool for marketing as some see it. There’s a lot more to marketing than just being social.

The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > The Nightmare Public Relations Professional and How to Stop Him The Nightmare Public Relations Professional and How to Stop Him by Tamar Weinberg on September 29, 2009 Share This is a guest post I wrote for new media and PR expert Brian Solis , but I also wanted to share it with my readers. Tamar is also the author of The New Community Rules (July 2009).

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before. Kurrently = Real-Time Search With Twitter + Facebook Results [link] (via @forfeng) [link] BIGSHOT Marketing RT @AdamVincenzini: This looks interesting: – a real-time facebook / twitter search tool [link] [link] Chris Bechtel RT @jaybaer: New search engine Kurrently combines real-time Twitter and Facebook results.