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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

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Start and Maintain Video Creation

Jon Loomer

I’ve seen so many people start and quit with short-form video creation. You don’t need to buy a mic yet. Just create videos. Make it as easy as possible for yourself to create those videos. I truly believe this is what keeps so many people from creating and continuing to create more than a handful of videos.

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How Short-Form Video Alters Marketing Evaluations

Jon Loomer

You may know that I have fully embraced short-form video during the past couple of months. I now focus first on short-form video. I make time for recording and editing videos. At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. Just helpful info.

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Facebook Announces Two New Video Ad Buying Options to Maximize Revenue Potential

Social Media Today

Facebook's adding some new buying options for its video ads as it seeks to maximize the option's revenue potential.

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How to Buy Storage on iPhone

BeingOptimist

Fortunately, you have a choice of buying up to 2TB more. It may cause you to lose photos and videos that don’t exist anywhere else, provided that you’re storing them just on the device and not iCloud. Step-By-Step Guide to Buying More Storage First, you must open the settings app and tap on your profile (your name).

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How to Create a Video Funnel with Facebook Ads

Jon Loomer

There are many ways that you can do this, but let’s focus on a video funnel. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. At most, you know that someone watched a video to completion. Publish Videos Regularly.

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