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YouTube Announces New Targeting Options for CTV Campaigns, Improved CTV Buying Tools

Social Media Today

Connected TV has become a key consumption trend, which provides more opportunities for advertisers.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. According to Wyzowl , 41% of marketers who used video as a marketing tool for the first time in 2022 did so because creating video in-house has gotten easier. And that’s made a difference.

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Instagram automation: Strategy and tools to do it right

Sprout Social

To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Buying likes and followers is also frowned upon.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. While many advocacy programs are informal side projects, sophisticated brands will find ways to formalize and evolve them through dedicated staff, tools, processes and employee training. Their employees also reported 98% satisfaction with the platform.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

did TikTok really make me buy it?). knowledge of the brand) makes them more likely to buy on social. But what type of social content actually captures consumers’ interest when they’re inclined to buy? We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e.,

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5 Best LinkedIn Monitoring Tools To Consider In 2024

Keyhole.co

With the help of LinkedIn monitoring tools, optimizing your efforts can get a lot easier. Importance of LinkedIn monitoring tools When we talk about LinkedIn monitoring, we’re referring to the process of keeping track of your audience on LinkedIn, looking for ways to connect with them and turn them into customers.

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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Without the right tools, you’re bound to get lost at sea. Seafaring metaphors aside, get ready for the top ten hands down best social media planning tools in 2023! What is a social media planning tool? Hashtag research?