How to Choose the Right Content Marketing Software
Convince & Convert
NOVEMBER 11, 2015
It’s not easy choosing the right software for your content marketing efforts. While there have been plenty of attempts to make sense of all the different software choices that are available to you, they tend to confuse and daunt more than help. Not every software vendor is a point solution. They’re distribution channels and channel management software. It has evolved.
Apple Should Not Buy Twitter
MARCH 26, 2012
I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? But now there is speculation Apple could buy the social networking giant with some of their cash reserves (it’s also said they have so much money, they could buy Facebook and Research In Motion ). . Apple does do hardware and software really well. Yes, they have tons of funding.
Social Media Marketing Has a Major Influence on Moms’ Buying
OCTOBER 28, 2012
92% of them buy products based on social media recommendations. Social Media Computing Embrace Social Media Facebook Marketing Marketing To Moms Media Marketing Media Platform Photo Sharing Pinterest Purchase Decision Social media marketing Social Media Platform Software Trust Social Using Social MediaWant to market to socially-savvy moms? Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products.
Real-Time Translation Software: Will it Change Marketing?
FEBRUARY 18, 2015
By Tom Roswell Nerds have been raving about the Skype real-time translation software since last summer, but we are now finding out how it actually performs. Let’s be honest, this “miracle” software still isn’t perfect. That said, as it combines translation software with voice recognition technology, significant mistakes can be made. Time to put your thinking caps on.
8 Reasons Your Instagram Followers Aren’t Buying
MARCH 1, 2017
If you’ve been struggling to convert on Instagram, here are eight reasons your followers aren’t buying. This is particularly important for ecommerce or software companies that are trying to get people to make a purchase or signup for a trial. This post 8 Reasons Your Instagram Followers Aren’t Buying originally appeared on Sprout Social. You’re Hard Selling.
5 Ways to Use Automated Internet Marketing Software in Managing Social CRM and Sales Leads
JULY 2, 2012
A follow up is required to help influence the lead to make a buying decision. These shopping carts allow easy and fast purchasing procedure of goods and services and this streamlines the buying process. Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies. Classify and categorize the traffic. Create autoresponders.
3 Must Have Free Cloud Software Services
MARCH 2, 2011
I’ve found myself breaking free of hard drives and flash drives as more and more cloud based storage and software options have become available. For those not in the know, cloud software/services basically refers to storing or working in online environments where your data is stored “in the cloud” and not on your machine or external hard drives. SoftwareAs long as you take the necessary steps through these services to protect and backup your data, you’re going to be just fine. You owe it to yourself to check out these winners. Related posts: Dropbox It Like It’s Hot.
Does Buying Facebook Likes Help Search Engine Rankings?
SEPTEMBER 2, 2013
I was offered 2,000 Facebook Likes for $60 today, from someone offering a service that allows you to buy Facebook Likes. Googles software engineer, Matt Cutts, has confirmed reports that Google uses social signals, such as links from Facebook and Twitter, as a ranking factor. So, does buying Facebook Likes help your search engine rankings? Here is the email I received.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. Slower incumbents will use a war chest to buy innovation –few will innovate.
Why Are Social Media Agencies Now Buying Advertising?
APRIL 29, 2012
According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." Episode #303 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast. " Very conversation worthy. advertising podcast. altimeter group. blogging. charlene li. david usher.
Computers vs. Humans: Media Buying in the 21st Century
Ignite Social Media
AUGUST 19, 2016
They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic Buying. Buying Natively. Comment below!
Evaluating and Selecting Manufacturing Software
SEPTEMBER 27, 2014
Manufacturing software has changed how companies do business for the better. One of the ways in which this software is used is to help oversee all parts of the manufacturing process. Software of the highest quality can be easily used across several industries. How Manufacturing Software Helps. One example is the manufacturing software from TGI. Try Before You Buy.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
eCommerce: Use Intelligence Software Solutions to Your Advantage Once your eCommerce site is live and being well-received by your online shopping community, all is good right? You still may not have a good idea of who’s visiting your site with intentions to actually buy, and who’s definitely not. alone. Establishing an eCommerce site is one thing. Almost, but not quite.
This is Why Your Customers Ignore Your Emails
DECEMBER 10, 2015
Some email marketing software, such as Mailchimp , can recommend when it’s best for your emails to send, based on historical data of your lists. Give them smaller conversions to accomplish while giving them more information that leads them to the decision to buy from you. Email Marketing Marketing email marketing research email marketing stats email software Mailchimp
Important Features of an Effective Lead Generation Software
FEBRUARY 20, 2014
Lead generation software is one of the crazes of the marketing industry in online-based businesses. There are several qualities that you need to look out for when shopping for the right lead generation software for your business. Software reliability. You need to invest in lead generation software that you can utilize whenever there is need. Here are some of them.
Social Pros 7 – Cindy Kim, JDA Software
Convince & Convert
MARCH 15, 2012
This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. good friend Cindy Kim , Head of Social Media for JDA Software. management software. Listen Now.
Show 354 - Why Should Anyone Buy From You
OCTOBER 7, 2011
Justin Basini , an award winning brand marketer, entreprenuer and author of Why Should Anyone Buy from YOU? 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. Justin Basini, an award winning brand marketer, entreprenuer and author of Why Should Anyone Buy from YOU? joins Anna Farmery to talk about trust.
Facebook Lags Behind Pinterest in Social Shopping Engagement
NOVEMBER 3, 2012
According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users [.]. Social Media Consumer Electronic commerce engagement Facebook Facebook Users Image Hosting Lag Like Button Online Consumer Online Shopping Photo Sharing Pinterest Recent Report Social Shopping Software User Report UsersPinterest is superior to Facebook at stimulating conversations about consumer products.
5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. The reality is that today’s B2B online customer experiences are falling short to the far-superior B2C buying experience.
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. Social Media Strategy social crm Social Media Tools social media management productivity social media strategy social media engagement influencer softwareEditor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015.
4 Steps to Boost Your Social Media Engagement
Convince & Convert
SEPTEMBER 30, 2015
It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. Social Media Strategy influencer software productivity social crm social media engagement social media management social media strategy Social Media ToolsSimply too many brands use social media as a free advertising platform where they can sell, sell, sell.
4 Reasons Google Bought Wildfire
Convince & Convert
JULY 31, 2012
Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. What better way to reverse engineer Facebook and take the best of it and improve/incorporate it into Google + than to buy a company (Wildfire) that has under-the-hood access and Facebook favored nation status? social media software google social media management software wildfireHappy day for Gary Vaynerchuk , who was an angel investor in Wildfire). But it’s brilliant.
Best B2B Marketing and Sales Strategy Guides and Insights of 2011
JANUARY 3, 2012
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle. by Marketing Automation Software Guide. Now What?
The Productive Online Business Toolbox: My Must-Have Tools
Techipedia: Tamar Weinberg
MARCH 22, 2011
no matter where I am, just as long as I have the software installed locally. Once you buy the license, you get free lifetime upgrades. Free trial, then you buy it. Free trial, and then you buy it. I’ll give a very small honorable mention to Evernote, but I’m a premium user who just can’t figure out how best to use this software. Gmail. Filter!
Programmatic Advertising Creative. Winter Is Coming.
JANUARY 3, 2017
Software eats the world. Software is knowing on the door of the advertising world, and many are none-too happy about it. While programmatic buying continues to be a hotly discussed topic in the advertising world (here's my none-to-subtle take on it: Display Advertising Is A Failed State ), there seems to be more motion in the marketing technology and ad tech space for programmatic creative. If you layer programmatic creative on top of programmatic buying, what does the future hold for advertising? programmatic buying. software. Brand first. . ad spend.
Show 463 - The 6 Core Emotional Needs of Your Customer
NOVEMBER 30, 2013
How the buying process is both rational and logical and can business actually act in the same way to create the right customer experience? The needs continuum - how do you give consumers control during the buying process. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. How the buying process is both rational and logical and can business actually act in the same way to create the right customer experience? The needs continuum - how do you give consumers control during the buying process.
How Do You Sort Out Fake Followers From Real Ones on #Twitter? #INFOGRAPHIC
SEPTEMBER 3, 2012
Anyone can buy Twitter followers using one of the many services that promises active followers for around $1,000. Social Selling Software – InsideView.com. Social Media Celebrities Fakers follower followers Infographic people Politicians Profile Selling Software Social Business social selling Spotlight TwitterSo, what’s a fake follower? Do you see them as less influential?
Bots And The Next Wave Of Marketing
MARCH 25, 2016
is a software application that runs automated tasks (scripts) over the Internet. The ability for consumers to ask brands questions, order services, buy products, get customer service, additional information, and more is not something to quickly dismiss. software. Hello, Human. When you open the new Quartz news app , it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a big image to capture your salivating attention, and get you to click. It learns. Quickly and over time.
Cooperative Content Will Eventually Dominate Your Polished Content
Convince & Convert
OCTOBER 26, 2013
This is what the Compendium software package is all about – enabling companies to move beyond today’s hegemony of “great” content being defined by production values, and moving toward “great” content being defined by topical breadth and nimble coordination of dozens or hundreds or thousands of contributors. We’re ALL writing blog posts. Precisely.
Engaging Brand 418 - Marketing to the Ageing Consumer
JANUARY 20, 2013
Are we too focused upon the product design rather than the buying process? Is it more difficult to research the ageing consumer and the consumer buying behavior? 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. How physiological needs need to addressed first for customer experiences. Related articles.
Google: The search party is not over
AUGUST 20, 2010
Mike McCue, an early pioneer of Netscape and founder of tablet software company Flipboard, states that social media is replacing the need for search. [This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. Copeland states that investors are nervous as to where Google's revenue growth will come from.
The Many Roles of an Internal Community Manager
Social Media Strategery
MARCH 8, 2011
software , vendors and clients alike have come to realize that these communities don’t just magically appear. You’re going to need to identify others in the community to help you, and oh by the way, you’ll need to get them to buy into your approach and do the work but you won’t have any actual authority and they’ll all have other jobs too. Good luck!
What do you think about your community platform?
FEBRUARY 13, 2017
We won’t buy a $6 latte at a café without checking out reviews first. But where do community managers go when they’re getting ready to spend $10,000 or more per year for on-domain community software? Why isn’t there a Yelp specifically for community software? ReviewMyCommunity.net is a brand-new website that aims to become the Yelp of on-domain community software.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). This nifty piece of software allows you to specify page title, description, and keywords for each post. I used to use it all the time, and I agree it's very, very good software. Smart. A must.
Connect The Dots Marketing
JANUARY 24, 2017
Technology such as Google Assistant for Home , Amazon Alexa for Echo , chatbots and software development kits from Microsoft , Soundhound and others will make this possible. No longer trying to figure out which keywords and text will get people to click, but rather how to buy media and engage against voice-initiated searches will create an entirely new industry in marketing. software. Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. That will soon change. In short: voice. Voice as navigation. alexa.
The Interoperability Of Things (And Brands)
JANUARY 10, 2017
For years, there were MP3 players that required a whole bunch of hardware and multiple software solutions to make everything work. it takes many different kinds of hardwares, softwares and hacks to pull it all together. Both video platforms were easy to buy, install, use and integrate with your daily life. Apple didn't need to invent to the MP3 player, but the iPod was (without question) easy to buy, install, use and integrate with your daily life. An API (Application Program Interface) is a set of routines and tools for making software applications. software.
Troubleshooting Your Video Conference Tools: 4 Basic Questions To Ask
The Realtime Report
SEPTEMBER 22, 2016
Video conferencing software today isn’t as difficult to use as it was ten or even five years ago. But it is inevitable that things will go wrong sometimes, even to the IT literate or those who use the software daily. Next time you experience technical problems with your conferencing software, ask yourself these four questions and you’ll be on your way to fixing them: 1.
Podcast 402 - How to Grow Your Business
SEPTEMBER 24, 2012
Laurence Capron joins me, Anna Farmery to talk about how you can grow your business and strategies to help you to decide whether to build, borrow or buy. How people can underestimate the decision of build, borrow or buy. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. Laurence Capron joins me, Anna Farmery to talk about how you can grow your business and strategies to help you to decide whether to build, borrow or buy. Is growth always the right strategy for business?
How to Market and Sell to the Modern Buyer
Buzz Marketing for Technology
JULY 17, 2015
This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.
Social Pros 9 – Christopher S. Penn, WhatCounts
Convince & Convert
MARCH 29, 2012
Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We should get a social media software company named after these! But I feel it merits some additional trodding, which is there is no secret sauce in the social media software business. Listen Now.