Twitter Phasing Out Buy Button?

SocialTimes Twitter

Twitter appears to be waving bye-bye to its buy button. The Twitter buy button debuted in September 2014 with Fancy , Gumroad , Musictoday and Stripe as launch partners. Readers: Did you ever use Twitter’s buy button, either as a seller or a customer?

Buy 30

A More Elegant Question About The Future Of Retail

Twist Image

2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US. Plus you can grab their free retail report: The Future Of Retail 2016. Look at the state of retail. big box retailer. retail.

Trending Sources

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. Maybe you need to run a few store specials to encourage more buying.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?

A Clever Way One Retailer Brings Pinterest From Online To In-Store

Firebelly

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. Did I walk in planning to buy a Firefly Solar LED Mason Jar Lantern?

Retail 105

How Retailers Can Use Pinterest To Boost Holiday Sales

Firebelly

Fill these boards with Product Pins to make it easy for people to buy. The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company.

The Modern Guide to Social Media for Retail

Sprout Social

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow.

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior.

Buy 123

70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

Pinterest is also “a stronger vehicle for brand association:” 43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users.

Buy 146

3 Ways Retailers Can Leverage Facebook Location Pages

Ignite Social Media

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts.

Savvy Shoppers Use Cell Phones to Make Buying Decisions

Unspoken

In fact, the study showed that 56% of young adults browsed product reviews before buying an item during the recent holiday season. The price of the item on Amazon then pops up, allowing the smartphone user to decide whether they want to buy the item in store or on Amazon.

Buy 71

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce.

Buy 50

Should You Buy Facebook Fans? - Social Media

Social Media Network Marketing

We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. The retailer buys some 10000 people to just come to the retail outlet. People don't buy such thinking.

Buy 55

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content.

Get the Scoop on Twitters New Buy Button to Target Customers with Geo Located Ads

Buzzlogix

Only a small percentage of users in the United States would see a Twitter’s Buy Now button appearing on some tweets, presenting users with the ability to purchase directly from those tweets. The company reported that the number of users seeing the Buy button would grow over time. Since the release of the Buy button, everyone from event marketers to retailers recognize the potential offered by Twitter’s latest marketing tool.

The future of print is in the hands of small retailers

The Way of the Web

One thing we did talk about which I think might have potential for comics in particular is a curated experience which is already being offered by some specialist record retailers.

Does Retail Understand The Untethered Consumer?

Twist Image

He published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy , and appeared on this podcast back in 2012. Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us.

The social media strategy series: Getting Buy In « The Cube

Gemma Went

So let’s crack on with post number two: Getting Buy In. If you do your homework, get the justification, manage expectations without falling into the trap of overhyping social media, you can build a solid business case that should get the buy-in you need.

Buy 52

The Real Retail Apocalypse (It's Not What You Think)

Twist Image

Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? Brick-and-Mortar Stores Are Shuttering at a Record Pace , Amid Retail Funk, Macy's Says 'We're Not Dead' , etc.). A lack of interest in traditionally strong retail brands? So, what, exactly is going on when it comes to retail today?

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook.

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. the following day using Twitter’s partnership with Oracle to target multiple audiences of people who frequent fast-food restaurants, who spend money at competing QSRs and who buy ready-made breakfast items. Twitter has had an extraordinary year by any measure.

CPM 30

Snapchat Discover, Meet Facebook Collections?

SocialTimes Facebook

The social network began testing a feature called Collections in October 2012 , in which select retailers were able to add “collect” and “want” options and buy links to images of products. Facebook once again tested Collections in December of that year with a mix of some of the retailers from the first test and some new partners, but the social network announced that it was shelving the feature in February 2014.

Your Brand Is A Learning Space

Twist Image

If brands can tell a new brand narrative (which, they can), we have a moment of innovation that's happening in a day and age when consumers are becoming increasingly more informed, intelligent, curious and concerned about not only what they are buying. but who they are buying it from. While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. big box retail. retail. retailer.

It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.

B2B 89

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

We also expanded dynamic ads , a proven way to drive online sales for in-store retail objectives. Businesses can use dynamic ads for retail to show people the products available at their closest location in real-time and reach people likely to visit their stores.

Cost 32

The E-commerce Tipping Point

Twist Image

Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Figuring out how, when and where consumers want to connect, order and buy. What Amazon started is now being continued by new and fascinating online retailers like Fab.

Tips 42

The True Omni-Channel Is Convergence

Twist Image

" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. it''s all retailers). retail.

The Future Of Personalized Pricing

Twist Image

What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? The brands now know everything about you: when you buy, what you typically spend and more. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. How would you even know if the price of a book was the same or similar to someone who is buying the exact same book in another state?

Price 41

Consumer Trust Is Not What You Think It Is These Days

Twist Image

This morning, eMarketer published the news item, Money Can't Buy Me Love: US Consumers Loyal to Brands They Trust. Would you buy from Amazon if the price was more expensive than another online retailer that you had never heard of? online retailer. retail. retail store. retailer. What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price.

Price 18

When Real Time Becomes Really Real Time

Twist Image

Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. Because Amazon's new goal is to get stuff to you immediately -- as soon as a few hours after you hit Buy. It's hard to overstate how thoroughly this move will shake up the retail industry. major retailer.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items.

Team 71

Do Shopping Centers Have A Future?

Twist Image

Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so fundamentally changed, that it's not uncommon for me to be asked the question: "do shopping centers have a future?" " It's important to understand the new retail landscape. Brands and retailers are going to adapt to this. retail.

From Social to Local to Mobile

Direct Marketing Observations

By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well.

How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. We all want more for less.

CPC 43

The End Of Showrooming (And Webrooming)

Twist Image

" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). Showrooming has been a headache for retailers for several years - and continues to be a challenge - as more mobile devices become increasingly connected and pervasive for consumers. It''s an always open retail landscape. retail. retail landscape.

Top 10 People Who Influence What Americans Buy

Bill Hartzer

As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying.

Buy 18

Is Your Brand Story Documentary-Worthy (Like Shopify)?

Twist Image

Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. online buying. retail. Tell your brand story!

Smarts Brands Will Create Their Own Digital Products And Services

Twist Image

Let's say you're a retailer. Whatever you could buy in the store, you can now shop online. With that, if you are a retailer - and you have put some kind of digital commerce model in place - why would you not start developing and selling adjunct digital products and services? Consumers - more than ever - are buying digital products and services. . This was a brilliant play for Amazon and a sign of what's to come at retail and for brands. . retail.