Twitter Phasing Out Buy Button?
JANUARY 18, 2017
Twitter appears to be waving bye-bye to its buy button. The Twitter buy button debuted in September 2014 with Fancy , Gumroad , Musictoday and Stripe as launch partners. Readers: Did you ever use Twitter’s buy button, either as a seller or a customer?
A More Elegant Question About The Future Of Retail
JANUARY 9, 2017
2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US. Plus you can grab their free retail report: The Future Of Retail 2016. Look at the state of retail. big box retailer. retail.
Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. Maybe you need to run a few store specials to encourage more buying.
4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?
New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
SEPTEMBER 20, 2016
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization.
The New Retail Experience
JUNE 4, 2012
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. retail. retailer.
How Retailers Can Use Pinterest To Boost Holiday Sales
NOVEMBER 30, 2015
Fill these boards with Product Pins to make it easy for people to buy. The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company.
How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior.
70% Of Users Visit Pinterest For Inspiration On What To Buy
The Realtime Report
OCTOBER 23, 2012
Pinterest is also “a stronger vehicle for brand association:” 43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users.
3 Ways Retailers Can Leverage Facebook Location Pages
Ignite Social Media
NOVEMBER 29, 2016
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts.
Savvy Shoppers Use Cell Phones to Make Buying Decisions
FEBRUARY 12, 2013
In fact, the study showed that 56% of young adults browsed product reviews before buying an item during the recent holiday season. The price of the item on Amazon then pops up, allowing the smartphone user to decide whether they want to buy the item in store or on Amazon.
The Pinterest Buy Button Might Rock Your Ecommerce
Convince & Convert
FEBRUARY 20, 2015
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce.
Should You Buy Facebook Fans? - Social Media
Social Media Network Marketing
MAY 25, 2011
We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. The retailer buys some 10000 people to just come to the retail outlet. People don't buy such thinking.
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content.
The future of print is in the hands of small retailers
The Way of the Web
JUNE 14, 2011
One thing we did talk about which I think might have potential for comics in particular is a curated experience which is already being offered by some specialist record retailers.
Does Retail Understand The Untethered Consumer?
JUNE 16, 2013
He published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy , and appeared on this podcast back in 2012. Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us.
The social media strategy series: Getting Buy In « The Cube
JULY 28, 2010
So let’s crack on with post number two: Getting Buy In. If you do your homework, get the justification, manage expectations without falling into the trap of overhyping social media, you can build a solid business case that should get the buy-in you need.
Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners
The Realtime Report
AUGUST 16, 2012
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.
Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program
The Realtime Report
NOVEMBER 8, 2012
If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook.
Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. the following day using Twitter’s partnership with Oracle to target multiple audiences of people who frequent fast-food restaurants, who spend money at competing QSRs and who buy ready-made breakfast items. Twitter has had an extraordinary year by any measure.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
You still may not have a good idea of who’s visiting your site with intentions to actually buy, and who’s definitely not. Showcase Your Products Customers love a shopping experience on a website that is minimalist, sleek, and makes the buying process quick and simple.
Snapchat Discover, Meet Facebook Collections?
DECEMBER 2, 2016
The social network began testing a feature called Collections in October 2012 , in which select retailers were able to add “collect” and “want” options and buy links to images of products. Facebook once again tested Collections in December of that year with a mix of some of the retailers from the first test and some new partners, but the social network announced that it was shelving the feature in February 2014.
Consumer Trust Is Not What You Think It Is These Days
FEBRUARY 21, 2017
This morning, eMarketer published the news item, Money Can't Buy Me Love: US Consumers Loyal to Brands They Trust. Would you buy from Amazon if the price was more expensive than another online retailer that you had never heard of? online retailer. retail. retail store. retailer. What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
We also expanded dynamic ads , a proven way to drive online sales for in-store retail objectives. Businesses can use dynamic ads for retail to show people the products available at their closest location in real-time and reach people likely to visit their stores.
Your Brand Is A Learning Space
JUNE 26, 2015
If brands can tell a new brand narrative (which, they can), we have a moment of innovation that's happening in a day and age when consumers are becoming increasingly more informed, intelligent, curious and concerned about not only what they are buying. but who they are buying it from. While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. big box retail. retail. retailer.
It’s Time For Retailers To Raise Their Games-Five Quick Reminders
Direct Marketing Observations
JANUARY 30, 2012
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.
The E-commerce Tipping Point
APRIL 3, 2012
Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Figuring out how, when and where consumers want to connect, order and buy. What Amazon started is now being continued by new and fascinating online retailers like Fab.
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. it''s all retailers). retail.
The Future Of Personalized Pricing
NOVEMBER 23, 2012
What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? The brands now know everything about you: when you buy, what you typically spend and more. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. How would you even know if the price of a book was the same or similar to someone who is buying the exact same book in another state?
How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. We all want more for less.
Influencer Relations and the Target Plus-Sized Win
FEBRUARY 2, 2015
But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF.
When Real Time Becomes Really Real Time
JULY 13, 2012
Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. Because Amazon's new goal is to get stuff to you immediately -- as soon as a few hours after you hit Buy. It's hard to overstate how thoroughly this move will shake up the retail industry. major retailer.
5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.
From Social to Local to Mobile
Direct Marketing Observations
NOVEMBER 9, 2012
By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well.
Do Shopping Centers Have A Future?
JANUARY 31, 2013
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so fundamentally changed, that it's not uncommon for me to be asked the question: "do shopping centers have a future?" " It's important to understand the new retail landscape. Brands and retailers are going to adapt to this. retail.
Is Your Brand Story Documentary-Worthy (Like Shopify)?
AUGUST 12, 2016
Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. online buying. retail. Tell your brand story!
The End Of Showrooming (And Webrooming)
MAY 15, 2014
" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). Showrooming has been a headache for retailers for several years - and continues to be a challenge - as more mobile devices become increasingly connected and pervasive for consumers. It''s an always open retail landscape. retail. retail landscape.
Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
The Realtime Report
DECEMBER 20, 2012
Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items.
Top 10 People Who Influence What Americans Buy
JULY 15, 2010
As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying.
The iPad Should Be Free
OCTOBER 12, 2012
It's about the cumulative and ongoing buying of content (books, music, movies, TV shows, magazine and more) that Amazon offers. Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer.