article thumbnail

Google Removes Commission Fees for 'Buy on Google' Product Listings

Social Media Today

With online shopping on the rise, Google's looking to ensure it doesn't lose out to the increase of on-platform buying options on social networks.

Buy 217
article thumbnail

58% of Social Media Users Don’t Ever Plan on Buying Influencer-Promoted Products

The Realtime Report

Plan on Buying Influencer-Promoted Products. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest.

Buy 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 164
article thumbnail

80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

did TikTok really make me buy it?). Seventy-one percent of consumers found themselves using social media more in the last year than ever before and 34% say they’re using it to learn about products, services and brands. knowledge of the brand) makes them more likely to buy on social.

Buy 143
article thumbnail

8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. And those stacked engagements mean that social algorithms will notice, and push, your content.

Buy 117
article thumbnail

Instagram Product Tags Are Now Available to All Users in the US

Social Media Today

Expanding access to product tags could see a lot more people browsing and buying via their IG feed.

Products 174
article thumbnail

Update on Social Media ‘Buy Buttons’

Ignite Social Media

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. Buy Button User Experience. Future of Buy Buttons.

Buy 132