Rethink Your Website Redesign Process


Imagine how much money you’ll save by making updates to what you have rather than buying and implementing a new system! This is the first in a new series of posts about rethinking how you approach your website. ————– Where to start?

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. Social data can also be invaluable in the media planning and buying process.

Trending Sources

How the Evolution of Technology is Changing the Sales Process

Koka Sexton

As consumer buying habits change, so too do the strategies used to sell them products and/or services. The post How the Evolution of Technology is Changing the Sales Process appeared first on Koka Sexton.

A Streamlined Video Production Process for YouTube

Razor Social

Or… …you have created video content but feel that it’s a really time-consuming process and it’s hard to deliver video content consistently? My excuse was not having enough equipment so I kept buying microphones, gadgets, lights and more.

How the Evolution of Technology is Changing the Sales Process

Social Selling Masters

As consumer buying habits change, so too do the strategies used to sell them products and/or services. In the past 10-20 years, sales processes have gone through a whirlwind of dramatic changes.

8 Reasons Your Instagram Followers Aren’t Buying

Sprout Social

If you’ve been struggling to convert on Instagram, here are eight reasons your followers aren’t buying. In his popular book Jab, Jab, Jab, Right Hook , entrepreneur Gary Vaynerchuk recommends the process of give, give, give and then ask.

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How to Build an End to End Social Media Conversion Process [case study]

Razor Social

Our PRISM model is an end to end process for selling which starts with sharing an update on social media. S for subscribers and social retargeting – In an ideal world your visitors will buy but the reality is that most will not buy and they’ll leave your site and never come back.

Best Buy Mistakenly Exposes Their Exclusive Blogger List

Bill Hartzer

Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. Best Buy also send those bloggers certain products to test and review.

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Fandango Making Good Use of Group Buying


However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. Fandango: A Leader in Group Buying?

Should You Buy Facebook Fans? - Social Media

Social Media Network Marketing

We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? The retailer buys some 10000 people to just come to the retail outlet. Will this process still hold good? People don't buy such thinking.

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Creative Social Media Campaign Planning: A Fail-Proof Process and Your Essentials

Simply Measured

Today, Tanya Cramp (Global Digital Content Manager at Hard Rock) and I had a conversation about gut checks, collaborative strategies, and the process of creative campaign planning.

ZDNet Buys Domain Name: Immediately Gets 2 Year Old Trusted Site Banned in Google

Bill Hartzer

Here’s a quick timeline of the events, and how buying a domain name got their site banned: – ZDNet runs their website for two years. So, ZDNet did have a good plan, which was to buy the non-hyphenated version of their current site, and then start using it.

Why Best Buy and Hertz Fail

Ari Herzog

Good luck unsubscribing from email newsletters sent by Best Buy and Hertz. If you provide a means for a recipient to unsubscribe, don’t make the process difficult and ensure the address is in your database for prompt removal.

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Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook.

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Get the Scoop on Twitters New Buy Button to Target Customers with Geo Located Ads


Only a small percentage of users in the United States would see a Twitter’s Buy Now button appearing on some tweets, presenting users with the ability to purchase directly from those tweets. The company reported that the number of users seeing the Buy button would grow over time. Since the release of the Buy button, everyone from event marketers to retailers recognize the potential offered by Twitter’s latest marketing tool.

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.

The Trick of Convincing Someone to Buy From You

Engaging Brand

One role of social media from an internal angle is to understand this process and validate it by providing content that does convince.and it will only convince if you are telling the truth, if you are add emotion and if you believe it yourself.

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Show 523 – The Rapid Growth Sales Process

Engaging Brand

Matthew Pollard – the rapid growth ‘guru’ joins me to talk about a rapid growth sales process. Does the web make us lazy in our sales process? How to help the customer move to the buying decision.

Computers vs. Humans: Media Buying in the 21st Century

Ignite Social Media

They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. Programmatic Buying. Buying Natively.

Buying & Selling Websites for Profit: An In-Depth Guide

Viper Chill

Since December I’ve spent over $100,000 on purchasing websites and I’ve made a similar figure by selling the ones I’ve built so today I’m going to cover both sides of the process in detail. More often than not, people want to buy sites which are already making money.

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5 Deadly Ad Buying Mistakes

Convince & Convert

After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach. If you want to waste money, buy media. They’re the ones who spend £300,000 to buy a one-day homepage takeover on Yahoo! Image via

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Agile Marketing in B2B

Buzz Marketing for Technology

Keeping up to the minute with who’s buying what, matched with what you’re selling, and how you’re connecting and delivering for your customers is a dynamic and fluid challenge. Agile marketing increasingly is being recognized as a powerful key to content effectiveness.

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Show 463 - The 6 Core Emotional Needs of Your Customer

Engaging Brand

How the buying process is both rational and logical and can business actually act in the same way to create the right customer experience? The needs continuum - how do you give consumers control during the buying process. How the buying process is both rational and logical and can business actually act in the same way to create the right customer experience? The needs continuum - how do you give consumers control during the buying process.

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High-ROI Content, Streamlining Processes, and Other Content Marketing News

Writtent Blog

The 3 Biggest Objections to Content Marketing Buy-In, and How to Address Them. It’s challenging to streamline the process of content marketing , and cutting corners can result in lower quality, which should be avoided at all costs.

Best Practices for Social Media Ad Spending

Ignite Social Media

Serious inefficiencies in the process will lead to serious lost media dollars. In many cases, they offer managed services so they can take the weight of buying off your plate for a fee. Social network ad spending isn’t going anywhere anytime soon.

Which Media Buying Platform is Right for You?

Ignite Social Media

When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. The comparisons below can help you determine which buying platform is right for you. Each media-buying platform comes with different levels of support.

Engaging Brand 418 - Marketing to the Ageing Consumer

Engaging Brand

Are we too focused upon the product design rather than the buying process? Is it more difficult to research the ageing consumer and the consumer buying behavior?

Facebook Updates Calls to Action on Pages, Recommendations, Local Events

SocialTimes Facebook

Get tickets to movies and events: For many new movies this fall, you can buy movie tickets straight from their Facebook pages via Fandango. Buy Tickets: Sell tickets with Eventbrite or Ticketmaster. Welcome to Facebook. Now Facebook wants to make sure you never have to leave.

Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The process took no longer than two hours. Again, the process did not take long at all. And therefore, I implore you: to anyone looking to potentially buy Digg, just don’t.

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Strategic Marketing of Managing Expectations


It is important to take a look at the entire cycle of creation and management of expectations process: Pre-Announcement Speculation Stage - Think about rumors and speculations about the “next” version or release that start to appear out of nowhere soon after a new product is launched.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.

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There is NO Passive Marketing with Social!

Buzz Marketing for Technology

In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new.

Is Blogging Relevant to Our Business?

Engaging Brand

If you can''t give strong reasons why they should trust and buy from you. why don''t we want to blog when we know that web research before purchase and social recommendations play a huge part in the buying process? A question that I get asked a lot at events.

I Might Have To Smack You If You Do This On LinkedIn

Myrland Marketing

I ran across a post from “Stephen,” a guy who wrote about his experiences buying LinkedIn connections. Yes, I said buying LinkedIn connections… {{sigh}}. I know it happens on Twitter, as well as buying Likes on Facebook Pages. I’m not naive.

Don’t Let Your Secret Sauce Kill Your Content Marketing

Convince & Convert

My friend Ryan Sauers is publishing a new book called “Would You Buy From You: Your Brand Makes All the Difference.” Second, whatever theorems and processes the company has adopted are probably already known (or knowable) to competitors.

Show 490 – Selling Like a Superstar

Engaging Brand

How the process of selling has changed and how to think about the context of selling in social media world. What has changed in the selling process ? How linear is the selling process? What is the thought process applicable to the buying cycle?

A Marketer’s New Year’s Resolution for 2016

Convince & Convert

I’ll save you some time: It’s process. Process alone is the greatest gap we see in today’s modern marketing environments. Buying SaaS tools is simpler than running to grab lunch at Chipotle. Software without process is a guaranteed problem.

What Process Do You Want to Lead Repeat Readers Through?


It can help take those first-time visitors and make them loyal and engaged readers who not only buy your products, but spread the word about you. Subscribe: This particular process starts with a visit and the initial goal of getting someone to subscribe (to an email list). Follow: The next goal in this process is to get people to make a secondary connection by following a Twitter or Facebook account. Buy: The next goal is to buy.

Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut

SocialTimes Facebook

only) whereby businesses that are not integrated with Stripe or PayPal can process payments via messages or webview. Monetizing Messenger is moving full speed ahead with Facebook’s launch of Messenger Platform v1.3,

Entrepreneurs: On Theft, Piracy and Buying from Thieves and Pirates

Jon Loomer

Over the years, my approach to the thieves, pirates and people willing to buy from them has changed. This goes both for those who steal content and those who buy it. If You Buy From Thieves… It initially bothered me when I considered that someone might buy my product from someone who ripped it off. Anyone willing to buy my products from another source — underground and untrustworthy — is not my target audience.