Consumers Want Personalization And Privacy
JUNE 12, 2015
Consumers who are interested, willfully seek out these ads, watch them, share and - ultimately - buy the products or services. Do you feel that Amazon is breaching your privacy? The reasoning is that consumers have completely confused the difference between "privacy" and "personalization." A few days ago, TechCrunch published a scathing editorial piece based on a new study titled, The Online Privacy Lie Is Unraveling. privacy. Have you ever shopped on Amazon ?
Could the Survival of Facebook Depend on Its Privacy?
AUGUST 22, 2012
In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. A few months ago, my WUL colleague Dan Cohen gave us his reasons to buy Facebook stock , and I agree. Could the Survival of Facebook Depend on Its Privacy?
Three Facts about Online Privacy
OCTOBER 31, 2011
The next interview on The Engaging Brand podcast is about online privacy with Terence Craig - co author of Privacy and Big Data. Ahead of the show Terence has shared with us 3 facts about online privacy which we should all know.
The Other Side Of Privacy
MAY 16, 2011
You can't throw a rock and not hit a concern about privacy and the use of our data online. From newer media initiatives (think Facebook Beacon ) to cyber-attacks (see what Sony has been dealing with ), not a week goes by that some sort of privacy breach or plans for a corporation to do something funky with consumer's data isn't in the news. Sorry, I'm not buying that. The other side of privacy. You are the other side of privacy. Privacy and our data is ours.
AUGUST 30, 2016
Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut
NOVEMBER 8, 2016
Finally, in addition to iOS and Android, the Buy CTA button is now supported on desktop web, allowing customers who are interacting with your Messenger experience to checkout via desktop. Monetizing Messenger is moving full speed ahead with Facebook’s launch of Messenger Platform v1.3,
Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub
JUNE 16, 2016
Once upon a time, I Believed in the Fairytale of Klout
DECEMBER 2, 2011
I am dismayed and left saying this… It is shocking that anyone is still buying into this Fairytale of Scientific Nonsense. PRIVACY & OPT-OUT MYSTERY. In a post which quickly followed this privacy breech, Joe Fernandez posted We Value your Privacy.
A Little Privacy, Please! Your Rights and Social Media Policies
JUNE 14, 2013
Instagram, LinkedIn, and Google+ News
APRIL 12, 2012
Facebook Buys Instagram. The fears from loyal Instagram users (31 million users at the time of purchase) is their privacy will be invaded because Facebook will harvest their information, their streams will be full of ads, or – worse – the company will be shuttered.
The Klout Story – Part 1 – Are You Reading Between The Lines?
SEPTEMBER 20, 2011
According to the dictionary influence is defined as: “ the act or power of producing an effect without apparent exertion of force or direct exercise of command” If I recommend to my audiance a product or service and 80% of them buy it, I would be influential.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Privacy. Privacy will continue to be a big discussion, with sites such as Diaspora coming out of beta and launching to the public. But it will begin to get to a point that you’ll need to consider how to make buying from you a pleasurable experience (read: A game).
Privacy Is About Control, Not Anonymity
SEPTEMBER 22, 2010
Tweet Seth Godin says you don’t really care about privacy : “If you cared about privacy you wouldn’t have a credit card, because, after all, they know everything you spend money on. Tags: privacy
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
It means giving up one’s privacy. Facebook in particular is notorious for privacy issues. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media.
Top 10 People Who Influence What Americans Buy
JULY 15, 2010
As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying.
Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification
SEPTEMBER 13, 2016
Facebook Certified Buying Professional : Targeted to digital media buyers, this credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.
Consumer Trust Is Not What You Think It Is These Days
FEBRUARY 21, 2017
This morning, eMarketer published the news item, Money Can't Buy Me Love: US Consumers Loyal to Brands They Trust. Consumers are loyal to brands that respect their privacy, and that demonstrate their trustworthiness by safeguarding customers' personal information. Would you buy from Amazon if the price was more expensive than another online retailer that you had never heard of? privacy. What is the number one reason that a customer is loyal to a brand?
Life After Websites
AUGUST 8, 2014
Many people are not falling in love with the terms of service for this Facebook Messenger app (see here: Wall Street Journal - Facebook Messenger Privacy Fears? Here''s What You Need To Know ), which is slanting the launch of into another battle between users and Facebook over privacy. The Amazon app allows you to buy stuff. privacy. Are we entering into a world where websites are becoming antiquated?
Bots And The Next Wave Of Marketing
MARCH 25, 2016
The ability for consumers to ask brands questions, order services, buy products, get customer service, additional information, and more is not something to quickly dismiss. privacy. Hello, Human. When you open the new Quartz news app , it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a big image to capture your salivating attention, and get you to click.
The Price Of Personalization
OCTOBER 25, 2013
One thing is certain about that magazine: people buy it for the ads as much as they''re buying it for the content. In my second business book, CTRL ALT Delete , I delve much deeper into the problem of how marketers have done a terrible job of explaining the difference between privacy and personalization. Why we must not confuse privacy with personalization. privacy. privacy regulator. What kind of advertising do you want? It''s a serious question.
The Do Not Track Button
MARCH 7, 2012
What do you think all of these investors are buying into (hint: it's your data and information). Here's a scenario: the other day I was looking some different styles of shoes on Zappos , but didn't buy anything. Odds are that you want personalization, but you also want to maintain your privacy. privacy. What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back.
Facebook CEO Bares All, Embraces New Privacy Settings
DECEMBER 11, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook CEO Bares All, Embraces New Privacy Settings by Pam Dyer on December 11, 2009 Share While privacy gurus, security firms, and users try to decipher the implications of Facebook’s new privacy settings , at least one person is embracing them: Facebook Founder and CEO Mark Zuckerberg. The reaction to the privacy changes was mixed. Have you adjusted your privacy settings?
Facebook Privacy: Everything You Need to Know in 6 Minutes | pamorama
JULY 20, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Privacy: Everything You Need to Know in 6 Minutes by Pam Dyer on July 20, 2010 Share Remember earlier this year when the media was dominated by coverage of Facebook’s privacy policies?
The “New Media Director” Position is Just a Means to an End
Social Media Strategery
NOVEMBER 24, 2010
Unfortunately, by creating this separate “New Media Director position, these agencies have undermined their own public affairs, IT security, privacy, and human resources efforts. Development buy-in change gov20 government leadership new media director opengov organization
Auto Insurance Premiums Based on Facebook Posts? No, Says Facebook
NOVEMBER 2, 2016
The insurance company billed its firstcarquote service as “insurance for the digital generation,” saying on its website: firstcarquote is a new insurance service created by Admiral to help people who are buying or driving their first car. Facebook Privacy/Security Admiral Algorithms Applications apps Auto Insurance Eligibility Facebook login firstcarquote Insurance Likes Premiums Techcrunch U.K.Facebook put the kibosh on a planned application from U.K.
Do You Have a Stake In The Personal Data Market?
DECEMBER 1, 2011
That means you’re buying, and the company is selling. You’ll only give them access if you’re interested in their offer, so they know at the outset how primed you are to buy. Guest Posts Media Shakirah Dawud Social Media data mining personal data personal.com privacy
Facebook's Zuckerberg: Privacy No Longer a “Social Norm”
JANUARY 11, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook’s Zuckerberg: Privacy No Longer a “Social Norm by Pam Dyer on January 11, 2010 Share Really?! In an interview with TechCrunch founder Michael Arrington, Facebook founder Mark Zuckerberg said that he had done an “about face on privacy and argued that it is no longer a “social norm. Is Zuckerberg right about changing attitudes toward online privacy?
Twitter Takes Stand vs. Use of Dataminr for Surveillance Purposes
MAY 20, 2016
Twitter data is largely public, and governments may review accounts on their own, like any user … For instance, if DHS (the Department of Homeland Security ) wanted to buy Dataminr news alerts to surveil Black Lives Matter activists, we would decline. But if the DHS wanted to buy data to assist with disaster preparedness, (we) would permit that.
Building Loyalty Beyond Reason
MAY 22, 2012
In short, Pearson not only knows why you buy, but when, how much and how often you'll come back. privacy. It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was a reality.
Social Media News Ticker: Crowdfunding Coming To YouTube Soon
The Realtime Report
JUNE 2, 2014
Facebook changes default privacy settings for new users to friends-only – for new users signing up to Facebook, default posting status is now set to friends only; previously, the default was global (Inside Facebook).
Embarrassing updates in social media
JUNE 29, 2012
Just sent her to the shop to buy me orange juice and a bag of ice.” When you consider that social networks started gaining popularity more than five years ago, it’s surprising that so many people still don’t understand how to or fail to use the privacy settings.
The Marketing Moral Compass
FEBRUARY 13, 2014
Marketers have done so many nasty things to society that now require governments and laws to protect the public (think about spam, privacy and telemarketing). Before you buy that first ad, before you ask for that first email address, before you post that next piece to your Facebook page, spend some serious (and quality) time defining your marketing moral compass. privacy. Are marketer''s the most loathed human beings on earth? It is a question worthy of an answer.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
These aren’t deals that are sitting on the shelf waiting for somebody to come in to buy. Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed.
Protect Your Online Privacy: Say NO to Ad Cookies
JUNE 9, 2010
Social Media Users More Likely to Buy From Brands They Follow
MARCH 18, 2010
The study, released on March 16th, showed that consumers were up to 67% more likely to recommend or buy products from a brand after following it on social networking sites. Social Media Users More Likely to Buy From Brands They Follow (pamorama.net) [.]
China: The State of Social Media
DECEMBER 11, 2012
They will often buy virtual goods and services. Privacy. Many users of social networks in China have a different attitude towards privacy than in the West. Facebook has gone through great lengths to secure privacy for its users. Guest post written by Jens H.
Facebook Advertising: Brands Can't Buy Enough | pamorama
JULY 27, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Advertising: Brands Can’t Buy Enough by Pam Dyer on July 27, 2010 Share If you’re wondering how Facebook is performing among large brands, look no further than Barry Diller.
Good Old Fashioned Values
JANUARY 24, 2011
This applies to privacy and this also applies to rights management. When everybody is sharing every detail of their life (in text, images, audio and video) with the world, the concept of privacy changes and evolves. When you can buy something digitally from a website or smartphone, the idea that something is sold based off of where you physically live seems a little ludicrous. privacy.
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
Privacy Caveat. Click on your privacy shortcuts button, next to ‘home’ in your top toolbar. Remember that at the end of the day, it is still the value that you are giving that will make your customers buy from you and spread the word about your products and services.
$200 million for graffiti artist, value of personal data and changing consumer buying
FEBRUARY 2, 2012