The Future Of Personalized Pricing
NOVEMBER 23, 2012
Should every customer pay the same price for something? So, if the world is all about personalization, shouldn't the pricing be subject the same kind of practice? Mess with prices. Is price everything? What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? That's the price of admission? The brands now know everything about you: when you buy, what you typically spend and more. pricing.