Microsoft to Launch Microsoft Sway
AUGUST 1, 2014
Microsoft is getting ready to launch a new site or service called Sway. Right now there’s no word from Microsoft officially about what this new product, service, or website will be. But based on the number of domain names that have been purchased recently by Microsoft and their private acquisition of the Sway.com domain name leads me to believe that Sway is launching soon.
Microsoft Buys 26 Contosoyams Domain Names
OCTOBER 3, 2013
Microsoft is up to something. I’m not sure what, but I am really curious as to why Microsoft recently registered 26 domain names at once: all related to the word contosoyams. From my research so far, I have not been able to find any references anywhere to contosoyams, and can only determine that this is a fictitious word made up by someone at Microsoft. contosoyams.net.
Apple Should Not Buy Twitter
MARCH 26, 2012
I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? But now there is speculation Apple could buy the social networking giant with some of their cash reserves (it’s also said they have so much money, they could buy Facebook and Research In Motion ). . ” It likely comes as no surprise to you that I’m shocked Twitter is still around.
Microsoft Buys Domains with Hyphens, Skips Domains without Hyphens
JULY 2, 2014
So, when I saw today that Microsoft registered two domain names with hyphens in them (multiple hyphens), and they didn’t purchase the domains without hyphens, I cringed. Just recently, Microsoft registered these two domain names. Registrant Organization: Microsoft Corporation. Registrant Street: One Microsoft Way, Registrant City: Redmond. Registrar URL: [link].
What Microsoft Taught Me About Self Promotion
AUGUST 22, 2011
I learned that lesson during my 13 years at Microsoft. Nevertheless, during the years at Microsoft, I learned to regularly note and promote my achievements. Microsoft is, by and large, a male-dominated culture. He had worked at Microsoft for a time, though we never worked together, and I had never met him before. This webinar is $50 and you can buy it by clicking here.
Buy Some Social Media Today!
MAY 5, 2011
I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. And they have. Don’t believe me?
Did Microsoft Just Buy Vericen.com, a Typo Domain of Verizon?
APRIL 8, 2014
Did Microsoft just register a domain name that is a typo (a typo domain) of Verizon? I know this might be a stretch, but I am really curious about one of the domain names that was just registered, and was set up on Microsoft’s name servers: vericen.com. Well, most likely it was NOT Microsoft that registered this domain name. Here’s why. Registrar URL: [link].
Facebook Updates Calls to Action on Pages, Recommendations, Local Events
OCTOBER 19, 2016
Get tickets to movies and events: For many new movies this fall, you can buy movie tickets straight from their Facebook pages via Fandango. Product manager Krishna Kalpathy added in a developer blog post that those services include Booker, BookingBug, Front Desk, Microsoft Bookings, Pingup, Schedulicity , Setster and Simplybook.me.). Welcome to Facebook. in the coming weeks.”. today.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. The 10-year Microsoft veteran is also a graduate of Harvard Business School. That will be our top focus for next year.
This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again
Stay N' Alive
DECEMBER 29, 2010
You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. I hate the old Microsoft. Enter the new Microsoft. Something was getting to them, though, as they would see commercials on TV when Microsoft’s Kinect launched of people controlling a computer screen with their hands and legs. It turns out Microsoft has a new Xbox console.
Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know
Ignite Social Media
JUNE 20, 2016
Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. Microsoft Buys LinkedIn – A Sign of Things to Come? By now, you’ve probably heard the news that Microsoft bought LinkedIn for a whopping 26 billion dollars. That and more in this week’s Social You Should Know. It’s All About the Video, Baby.
Google: The search party is not over
AUGUST 20, 2010
Once Microsoft grew into a mature company, its stock has been fairly flat for the last decade after experiencing outstanding growth in the 1990's and many feel that Google's stock will fall into this trap. [This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. What are Google's problems you ask?
The Year Of More
JANUARY 3, 2012
From Amazon , Google / Android , Microsoft , RIM (hopefully) and maybe even Facebook , our lives (and briefcases) will continue to get filled up with new, different and interesting devices. Look no further than your weekly Best Buy circular to see how almost all new television sets are what they are calling "Internet ready" (aka networked). This connectivity of devices will also push our connectivity to one another as we share more things like what we're watching or what we want to buy. best buy. microsoft. More social. Will this trend stop in the future?
What Humans Want Vs. The Chatbot Struggle
FEBRUARY 23, 2017
She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". With that, we have the challenge of companies like Facebook and Microsoft and many others (including agencies like ours ) talking up the value, merits and opportunities of chatbots. microsoft. Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. and Foot Locker Inc.
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
And marketers are buying it in bulk. I’m as guilty (probably more so) than you, as we included 22 Microsoft Tags (QR’s urbane, proprietary cousin) in our book The NOW Revolution. mobile Crowne Plaza Hotels exacttarget Microsoft Tag mobile marketing QR Codes smartphones text messagingAnd indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. Design.
A Confederacy Of Patent Dunces
AUGUST 29, 2012
With Apple and Microsoft developing mobile devices (smartphones and tablets), it made perfect sense for Google to follow suit (and they struggled with their own iterations of Android devices). It cost Microsoft $8.5 billion to buy Skype. "Since 2008, his company, Helferich Patent Licensing , has filed 23 suits against companies ranging from Best Buy Co. best buy. microsoft. Things are about to get a whole lot more stupid. There was a lot of online chatter when Google acquired Motorola for $12.5 billion. Stealing is stealing. Absolutely not. apple.
Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
Stay N' Alive
OCTOBER 30, 2012
I noticed some very interesting things this time though, at my very first Microsoft conference. The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. I know others in the Press won't just buy devices like this to use primarily in replacement of their other devices though. I saw iPads.
The Customer Is (Not) Always Right
OCTOBER 25, 2011
People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness ) built his first business on making customers happy (the company was LinkExchange - which he sold to Microsoft for $265 million) and pushed the concept even further with Zappos (the online shoe store), which was also sold (but this time to Amazon was over one billion dollars). "A brand should be working very hard to make sure that the people who are buying their product or service are the people who it was intended to be sold to. microsoft. Answer: nothing).
The Problem With Time Spent
AUGUST 31, 2012
This is not about Google vs. Facebook vs. Yahoo vs. Microsoft. media buying. microsoft. advertising advertisingdollars content demographic engagement facebook facebookadvertising facebookrevenue google infographic internetadvertising media mediabuying mediacompany mediaintent mediametrics mediaplanning microsoft nativeads nativeadvertising psychographic publisher searchengine timespent traditionalmediachannel twitter userexperience webanalytics yahoo youtubeHow long do people engage with your media and content? Not always. We were sunk. Not so. What this means.
Major Social Media Acquisitions: 3 Must-Reads
JULY 16, 2012
Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape. Oracle Buys Involver to Boost Social Media Presence. With $1.2
Microsoft Advertising Podcast: Insights - 15 Minutes With David.
JANUARY 6, 2009
Connect The Dots Marketing
JANUARY 24, 2017
Technology such as Google Assistant for Home , Amazon Alexa for Echo , chatbots and software development kits from Microsoft , Soundhound and others will make this possible. No longer trying to figure out which keywords and text will get people to click, but rather how to buy media and engage against voice-initiated searches will create an entirely new industry in marketing. microsoft. Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. That will soon change. In short: voice. Voice as navigation. alexa.
We Have No Idea If Online Ads Work
JUNE 19, 2014
From the article: "In 2013, Randall Lewis of Google and Justin Rao of Microsoft released the paper On the Near Impossibility of Measuring the Returns on Advertising. Derek Thompson at The Atlantic dubs it the '' I-was-gonna-buy-it-anyway problem.''" microsoft. Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. This isn''t a new message. There is way too much misinformation out there. brand.
T-Commerce And The Rise Of Tablet Shopping
JUNE 30, 2012
After buying a tablet, 29% of tablet owners claimed they stopped surfing the Internet via their PC and/or laptop. When that happens, you are more likely to buy and try new experiences. Look no further than Microsoft 's leap back in hardware production with their upcoming tablet, Surface. I'm less confident in Microsoft and Google's attempts at cracking the penetration that Apple 's iPad is having, simply because both the Surface and Nexus 7 are making their debut with wi-fi only. microsoft. Does it matter which device a consumer uses to connect with a brand?
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Retail. • Winnie Hsia – Social Media Specialist at Whole Foods Market. • Tracy Benson – Digital / Interactive & Emerging Technologies at Best Buy. • Gary Koelling – Director Emerging Media Technology at Best Buy. • Vanina Delobelle – Manager, eCommerce Product Management at Sears Holdings Corporation. • Alexandra Wheeler – Digital Strategy at Starbucks Coffee Company. • Sarah Molinari – Senior Manager, Social Media, The Home Depot. • Dan Beranek – Social Business Strategy Leader, Target. • Daniel B. Here you go. Serious disconnect there.). Anyway, on to the list!
The New Electricity
JULY 3, 2012
In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. So, how did Google and Microsoft fare with their announcements? Unfortunately, Google and Microsoft sounded eerily similar to DEVCON 2010 when RIM (makers of BlackBerry ) announced the launch of their tablet device, PlayBook. At the time, Apple's first generation iPad was in-market and the PlayBook not only felt like a "me too" product, but it lacked any additional sizzle to lure potential iPad buys away. microsoft. million iPads.
From Atoms To Bits To Atoms
OCTOBER 10, 2012
You can't exactly buy the parts at Home Depot. Manufacturing from your desktop may sound as crazy as Microsoft co-founder Bill Gates did when he said close to forty years ago that a computer would be on every desk. microsoft. Something amazing happened this past Sunday. A spacecraft launched from Cape Canaveral, Florida and is on its way to the International Space Station carrying close to one thousand pounds of supplies. Welcome to the era of Makers. Imagine being able to read a book about the potential of the Internet back in 1995. Ask yourself this question. apple.
Six Links Worthy Of Your Attention #68
OCTOBER 7, 2011
Does that mean News Corp will buy RIM and Yahoo and launch the Fox tablet? When our cable companies were going to become content producers, and telephone/Internet companies started buying television stations and newspapers? That's a much nicer business than sweating over guessing what people want to buy/watch/listen to, and then spending lots of money producing it. microsoft.
How Facebook is Slowly Strangling Twitter
Convince & Convert
OCTOBER 20, 2015
Facebook buys Instagram, which becomes far larger. Twitter launches a one-click buy button. Twitter buys Periscope and builds it into a popular service. Is Facebook the New Microsoft? This series of mirrored moves is right out of the Microsoft playbook of the 80s and 90s. No coincidence perhaps that Microsoft owns 10% of Facebook. Profile pages. Video.
A great opportunity for Nokia that no one has mentioned…
The Way of the Web
JULY 21, 2011
For a full and complete analysis of how far Nokia have floated up the creek without any propulsion, Tomi Ahonen is as comprehensive as ever in his figures, predictions, and critical analysis of Microsoft and Nokia CEO Stephen Elop. Here’s where Nokia, Microsoft and Windows Phone 7 could nail it: Microsoft posted record quarter profits for Q4 last year, and record annual profits of $69.94
Digital, Social, Brands in 60 Seconds [Infographic]
APRIL 26, 2012
If you search inside of Facebook it automatically populates with web results powered by Microsoft’s Bing. I don’t just buy an MP3 player, I like the Company Page, I review the product, I share the features, and I connect with customer support. I found it so interesting that I’d thought I’d write a post and share it. It just seemed easier. People want to share.
New Call-to-Action Button Options for Facebook Pages
OCTOBER 20, 2016
But now Facebook is partnering with several services to allow businesses to offer a seamless experience for buying a meal, purchasing tickets or booking an appointment. Microsoft Bookings. Within their announcement , Facebook also mentioned being able to buy tickets through Eventbrite, Ticketmaster and Fandango. Integrate with Third Party Services. MyTime. BookingBug. Porch.
5 Reasons Your Business Absolutely Needs To Consider the Bing Network
MARCH 14, 2016
Bing powers some of Microsoft’s leading innovations, from Cortana to voice search in Xbox One, from the search experiences in Windows 10, to searching directly in Office so you stay focused on doing, not finding. All reasons to seriously consider the Bing Network in your online ad buys. This post brought to you by Bing Network. The Bing Network has evolved quite a bit over the years.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
For example, suppose you’re thinking about buying a large screen TV. You’re not at the buying stage yet. You’re ready to buy. That allows you to capture prospects at various points along the buying process. Here are a few that jump out: Laptop Buying Guide—How to Buy the Right Laptop. Why You Should Wait to Buy a MacBook Air. link].
Social Reach: Size Does Matter
JANUARY 13, 2012
Almost 3 years ago a bomb dropped on me when Microsoft laid me off. I was fortunate however to have a decent enough severance package to buy me the time to focus on myself. In the past 2 1/2 years I have scored 3 different interviews, 2 at Microsoft, and 1 for my current gig. A popular topic amongst social media folks is the ongoing discussion around how many likes/followers a person or organization has and how much that matters. All of this is is very true. Having a large social reach is certainly useless if none of those other things are happening. Maybe, maybe not.
Here’s How Your Employees Can Amplify Social Media Content
SEPTEMBER 29, 2016
You’ve heard it before: Customers buy from brands they trust. Ben Donkor , social media analyst at Link Humans and Microsoft, states: “Give your employees something exclusive, something their friends and followers can’t get anywhere else. To amplify your social media content, enlist the help of your greatest asset—your employees. Don’t miss out on this big opportunity.
B2B Marketers Are Humans, Too
Convince & Convert
APRIL 2, 2015
Last year, Microsoft ramped up its content with Microsoft Stories , a site offering a journalistic look at the employees and products that make up the tech company. Image via Microsoft Stories. Like Microsoft, our adoption of a storytelling approach allows us to focus on what’s really important: the industry information you need to know. The Value of Video.
Is YouTube Part Of Your Social Media Strategy?
MAY 26, 2011
Such as the winning entry in the 2007 Microsoft Company Meeting Lip Sync Contest. Buy Some Social Media Today! YouTube just turned 6 today and they released some staggering statistics ( source link ): -3 billion views per day (up 50% in the past 12 months). -48 48 hours of video are uploaded every single minute (100% increase year over year). million unique viewers per month. Video
Why I Returned My New Macbook Air and Replaced it With a Chromebook
Stay N' Alive
JULY 13, 2013
As I''m buying new products (I don''t get free stuff like some bloggers ;-)), I''m finding the things that used to be important in products just aren''t any more. Yesterday I packed up the Macbook Air I bought last week and was so excited about, headed over to Best Buy, and returned it. As we enter the era of the server in your pocket , our habits of computer use are going to change.
This Isn't the Microsoft it Used to Be - My Full Circle Journey and Why I'm Back Again
Stay N' Alive
MARCH 6, 2011
Image via CrunchBase You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. I hate the old Microsoft. Enter the new Microsoft. Something was getting to them, though, as they would see commercials on TV when Microsoft's Kinect launched of people controlling a computer screen with their hands and legs. Microsoft has me in their clutches.