Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Or, build a microsite with community features like discussion forums and message boards. Breathe new life into old content by reimagining it in different forms and presenting it to buyers (via social media and other channels) at the right stage of the buying cycle for maximum impact.

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Manage Your Online Reputation in Multiple Languages


In addition, a massive 85% of web users would be much more likely to buy a product if the information available was in their native language – so it’s well worth getting your brand out there in more languages than your own. Monitor Message Boards.

Trending Sources

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. How are you engaging with the new “hard-working class?”

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How to Build a True Learning Community at the Core of Your Membership Model


archived member discussions on the topic, captured from message boards. Lunch break: logs into VIN to check discussions on message boards or catches up on a new clinical update. The “we produce/you buy” service model is neither compelling nor sustainable today.

The Internet Could Be Closed For Business

Twist Image

When people got more comfortable with the Web and browsing on their own, the beginning of blogs and message boards (which happened in parallel) were an indie-like fairground for independence. It's much easier to get trained on your iPhone by the people at Apple and buy your post-purchase care from them as well. message board. Once upon a time.

How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Michael Dell spoke about the issue of proximity in an article in Forbes back in 2006: The first step was to add blogs and message boards in the hope that irate customers will talk to the company rather than gripe to the whole Internet. Image by Eric Schwartzman.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. New in the 2014 Stories of the Girls campaign is a message board prominently on the microsite.

The Taylor Swift Guide to Creating Compelling Content

Convince & Convert

First, figure out why customers are buying your product , what are they using it for? Kathy Sierra calls this finding “the Bigger, Cooler Thing that your product is a part of” For example, people buy cameras because they want to take better pictures.

100+ Social Media Monitoring Tools

BoardReader BoardReader was developed to address the shortcomings of current search engine technology to accurately find and display information contained on the Web’s forums and message boards.

How to Evaluate an Expired Domain Name

Bill Hartzer

A friend recently asked me about a domain name he was thinking of buying. If a domain name has 30,000 links from one message board (a footer link?), If you end up buying the domain name will other site owners linking to that domain name remove the links to you?

How to Become a Niche Rockstar: The Guide

Viper Chill

It was their farewell message as they signed off. Search engine spiders don’t buy your products and doubling your Twitter count with irrelevant followers won’t change your bottom line either.

Top 10 Reputation Tracking Tools Worth Paying For

Once you have buy-in and one or more people as dedicated resources to either use the vendor’s software or analyze and communicate their reports and strategies across the business, you are ready to select a vendor. One of the main benefits, just like Nielsen Buzzmetrics, is that these companies have been monitoring and measuring traditional media sites for decades, so they can provide a more comprehensive solution across the board.

4 Ways A Superhero System Will Make You A Better Blogger


I think a lot of people like the idea of running their own business, buy a course on blogging, and then try to go into a niche they have no idea about because they’ve told “this is a profitable part of the internet!” “That’s it! I’m starting a blog!”.

HOW TO: Activate Your Brand's Super Influencers

That’s pretty incredible, considering social campaigns require no media buys and cost next to nothing to implement, whereas banners and search ads are a huge expense. To find and activate the people who are truly passionate about your products, services, or sector, you’ve got to carefully monitor the blogosphere, message boards, and forums. View More » Tech Free Messaging App Kik Hits 2 Million. 10 Inspiring "Buy One Give One" Proje.

5 Proven Strategies for B2B Social Media Marketing

In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. Furthermore, messaging was targeted for a specific region, which spoke volumes to New York professionals in need of offices. This helps organizations maintain consistency in messaging to their communities. 10 Inspiring "Buy One Give One" Proje.

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6 Laws Every Blogger Needs to Obey so they Don’t Get Sued


Buy royalty-free images: You can also simply buy royalty-free images and not have to worry about copyright. When it comes to reviews, comments or copy on message boards, you do not own the content: the original author owns it. This guest post is by Neil Patel of KISSmetrics. If you’re a blogger, do you know how to stay on the right side of the law?

How Offline Promotion Landed 300 New Blog Visitors


And these are the kind of people who aren’t trolling comment threads and message boards like the rest of us. This guest post is by Kyle Taylor of The Penny Hoarder. I’ve been blogging for six short months and I’m bored.

A Brief History Of Social Media

Bulletin Board Systems (BBS’s) – (1979 – 1995) image: Robert Watson The first BBS or electronic “Bulletin Board System&# was developed and was opened to the public in 1979 by Ward Christensen. BBSes had social discussions on message boards, community-contributed file downloads, and online games. Raven Brett Borders VirtualRaven, Nothing quite beats the thrill of getting new personal messages.

Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

Forums : I used to be a forum (message board) junkie a few years ago and definitely built my authority in some. Finding your voice and the topic you want to cover before getting into extensive networking helps ensure that you will remain consistent with your message.

The 39 Social Media Tools I’ll Use Today

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). disclosure – I am on the Board) [link]. disclosure – I am on the Board) [link].

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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Facebook for me is a lot of work, for a small audience of people who are not in the learn, buy or convert mode. Use the messaging system in SU to actively promote your links. Forums Message boards are really the first internet form of social media, after IRC.

Social Media From A to Z: A Glossary


C Chat : Chat can refer to any kind of communication over the Internet, but traditionally describes one-to-one communication through a text-based chat client commonly called an instant messaging application. Forum : Also known as a message board, a forum is an online discussion site.

20 Bloggers to Watch in 2012


Their story shows that you don’t need to wait until your product is ready to get your message out there. Look at how they changed the sidebars for the mood board section.

A New Theme, Part 1: 11 Ways to Prepare for Your Blog Theme Upgrade


Check to make sure that the theme is blog-friendly, perhaps by looking at implementations of it on other blogs before you buy. Does the company offer tech support via chat, email, or message boards? This guest post is by Ayelet Weisz of All Colores.

If Size Matters, Social Media is Huge in the US


Engagement was defined as reading a blog, visiting a social network, or reading/commenting on a message board. Blog reading remains a niche activity for online users, with just 11% saying they read them daily — it trailed message board readers (17%).

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). The genius of this plug-in (and the reason it’s named after Seth Godin) is that you can set one message for first-time visitors, and a second message for repeat visitors. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more.

Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

The problem is not the exchange of goods and services for coverage – it is the who, what, how, and when that moves the business relationship from above board to below board. Money cannot buy you influence on the social web; remember it comes from Transparency, Truth, and Trust.

Interview With Alex Brown Author of Missionville

Diva Marketing Blog

He was one of the first to teach social media in a higher education setting when social media was called blogs and message boards. Alex Brown, Missionville : Back to Facebook, It is more challenging to use that channel for promotion, without buying their advertising.

50 Habits of a Highly Effective Blogger "

Buzz Marketing for Technology

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Buy 2

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

They also don’t do a good job of catching message boards and forums, though I’m sure that will improve over time. While I’m not sure why there was an inconsistency in the number of Twitter messages returned, it may have something to do with spam/duplication filters.

Social Media in Action: Twitter and Emergency Response | Social.

Social Media Strategery

This way, emergency responders will be able to search for consistent terms (or if they claim one of the @ names above, won’t those messages arrive directly?). Home About Me Speaking Legal-ese My Team Gov 2.0

KeywordSmash Free Keyword Research Tool Launched

Bill Hartzer

Discussions (forums, message boards). Domain Names for Sale: Why You Should Buy a Keyword Rich Domain Name One of the best kept secrets of the search engine.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

Your standard messaging goes to the effect of “Unfortunately, we are unable to respond to every [concern] individually, but we are reading them.&# I sent him a message requesting that he create an actual account, and he totally neglected me.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

But then I pulled on a loose thread, and the Timberwolves’ messaging sweater unraveled instantly. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Although I don’t post very much at all these days, I still read the threads on (Star Tribune kind of killed the boards) on my iPhone every day. I got hooked on the Star Tribune Twolves message board in 2002 and haven't looked back.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. They became like Mac users and spread our brand message like crazy.