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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 231
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5 stats for social media marketers in the software industry

Sprout Social

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Software 105
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Why Selling On The AWS Marketplace Is A Smart Move For Your Software Company

The Realtime Report

Why Selling On The AWS Marketplace Is A Smart Move For Your Software Company. The AWS Marketplace is great for reaching new customers for developers selling their software. By listing your products on the Marketplace, you can take advantage of Amazon’s massive customer base and world-class marketing and distribution capabilities.

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How I Use Facebook Live, Webinars, and Virtual Conferencing Software

Jon Loomer

Many business owners and marketers are being forced to conduct more of their business online, due to the latest health crisis. I’ve tested just about every app and piece of software. Note that it’s entirely possible that I could consolidate to use fewer software solutions than I currently do.

Software 218
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Take IT software company Ivanti.

Buy 94
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. And by targeting users of a specific software you’ll have very unique knowledge about the audience you are targeting. How to extract a list of companies/websites using this software.

Software 107