Social Media Strategies Summit

APRIL 22, 2019

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. And it’s this same trend that will make 2019 the year of social TV. Employee Advocacy as the New Influencer.

Trends 143

Trends Social Media Instagram Influencer 143

Twist Image

MARCH 23, 2011

That true influence when it comes to advertising comes from channels that are more personal or more interactive. In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions. Which type of advertising has the most impact on buying decision? You would think that the shift is clear.

Advertising 111

Advertising Types Influencer Instant Messaging 111

yMarketingMatters

JANUARY 19, 2012

With your subscribers having access to their own circle of influence on Facebook, Twitter, LinkedIn and Google+, they are becoming your evangelists to spread your content across social networks even more seamlessly. It’s a fact: People buy from people they know, like and trust. Trend #8 – Do Mobile Marketing!

Trends 279

Trends Marketing Mobile Wireless 279

The Realtime Report

AUGUST 1, 2014

This media fragmentation has also affected business buying behavior. Easier access to more information brings new decision-making functions into focus and adds layers to the buying process. Find true B2B decision makers who are actively involved in the buying journey. Shifting the B2B Media Research Model. The solution?

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. Splice is a mobile video editor that offers a set of intuitive tools to create the videos your audience wants to see. Templates for every social network. Video editing tools.

Tools 123

Tools Strategy Video Library 123

Likeable

AUGUST 23, 2021

In fact, 53 percent of social network users are mobile-only. So, when creating social media content, you should be thinking and designing mobile-first. seconds to consume mobile content on Facebook (vs. The next step is determining why you are creating a social media post in the first place.

Social Media 81

Social Media Content Module Mobile 81

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! No worries.

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

OCTOBER 9, 2017

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. Using different communication mediums and social networks to tell brand stories.

Brands 166

Brands Small Business Communities Authentication 166

The Realtime Report

MARCH 31, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Any social media updates that we missed? Let us know in the comments below.

Lithium 160

Lithium News Klout Foursquare 160

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Brands 113

Brands Sentiment How To Analysis 113

Hootsuite

MARCH 8, 2022

Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. In the meantime, unique Product Pin formats, intelligent ads, and other shopping tools make it easy for people to search, discover, and buy your products from Pinterest. 48% of Americans purchased something on a social network in 2021.

Features 114

Features Price Buy Campaign 114

Convince & Convert

DECEMBER 29, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Twist Image

AUGUST 29, 2013

Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels. Amazon Adds Ability to Buy Goods From Within Mobile Apps. Buying virtual goods in-app is nothing new, but buying physical goods in-app? b2b networking. mobile app.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Pam Moore

MARCH 31, 2017

Overwhelmed with constantly changing social networks and technology? Unclear what social networks to focus on? Difficulty obtaining funding, budget or stakeholder buy-in? Tired of wasting money on social media training only to find 50 random videos thrown at you that make no sense? We have answers!

Training 165

Training Social Media Brands Small Business 165

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Janet Fouts

DECEMBER 30, 2014

They’re not buying homes yet, they’re renting or living with parents. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Ignite Social Media

JULY 31, 2017

In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. These stats set us up for our current social trends.

Social Media 84

Social Media Trends Community building Hosting 84

Pam Moore

JULY 13, 2020

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy!

eBook 141

eBook Content Findability Template 141

Ignite Social Media

JANUARY 25, 2017

The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. What factors influenced gift purchase decisions? What factors did not score as high but still influenced users?

CPM 60

CPM Discount Buy Cost 60

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Build relationships.

Brands 105

Brands Authentication Template Templates 105

Social Media Marketing

APRIL 22, 2011

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. Empire Avenue is the new game in town. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Pam Moore

DECEMBER 21, 2020

You need to pick goals and objectives where your digital and social media tactics can have measurable impact. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy.

Social Media 78

Social Media Template Templates Marketing 78

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers.

Data 131

Data B2B Statistics Social Media 131

Your Escape From 9 to 5

APRIL 15, 2022

How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? Let’s briefly explore the social media and SEO connectivity, with Google’s power to influence information generation in the background. Is social media management still relevant? Social is the New SEO.

SEO 74

SEO Social Media Engineering Social Media Management 74

Buffer Social

DECEMBER 4, 2019

And three percent of those clicks end up buying something. Now, compare that to a hypothetical social commerce journey. Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery.

Social Media 98

Social Media Instagram Apparel Groups 98

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

Social Media 245

Social Media B2B Marketing SEO 245

Diva Marketing Blog

MAY 8, 2014

The interweb and smart phones forever changed how we buy, what we buy, where we buy. What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Girlfriend, are you in a quandary about which cute dress to buy?

Smart Phone 76

Smart Phone Retail Mobile Buy 76

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Pam Moore

DECEMBER 21, 2020

You need to pick goals and objectives where your digital and social media tactics can have measurable impact. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You need to pick goals and objectives where your digital and social media tactics can have measurable impact. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. What you'll learn… .

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

NOVEMBER 11, 2019

That said, the outspoken and chronically online nature of Gen Z makes learning their buying behavior much less of a guessing game. Short-form video bursting with overlays, effects and music has proven to be marketing gold for influencers and brands alike. Make your advertising more authentic via influencers. Twitch streamers.

Marketing 89

Marketing How To Authentication Discount 89

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Why the explosion of video content?

Video 100

Video Vimeo Marketing YouTube 100

Pam Moore

OCTOBER 28, 2019

We don't want to wait in line or even wait for a mobile web page to load on our device. It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. You need to dig in and learn the social networks. This includes… .

Social Media 60

Social Media Marketing Training Social Networking 60

Audiense

OCTOBER 11, 2017

The analysis below demonstrates that compared to Saudi Arabia’s baseline audience, the female riders target audience over-indexes on its use of mobile devices. Therefore, campaigns targeting mobile devices will play a key role in defining relevant marketing strategies.

Automotive 74

Automotive Analysis Comparison Discount 74

Pam Moore

JANUARY 28, 2020

Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. What is it about your brand, your people, your services that are unique and that inspire people to buy from you vs your competition. Using different communication mediums and social networks to tell brand stories.

Brands 78

Brands Training Sample Samples 78

Buffer Social

JULY 26, 2023

We tried to broadly categorize all the projects we worked on into three buckets New Buffer features Community improvements Culture projects New Buffer features Schedule Facebook Reels With 36 percent of the global population using Facebook each month, it’s still far and away the biggest social network out there. Coming soon.

Project 74

Project Astroturfing Team Communities 74

Convince & Convert

MAY 21, 2014

Short of buying something, it is THE call to action. Make sure any popup you use is small enough to be closed on any device, including mobile. This is also a quick and easy way to make your site friendlier on mobile devices, even if your site isn’t optimized for mobile. Your email signup form needs to be front-and-center.

Marketing 167

Marketing Compete Social Networking Sites 167