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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Until recently, social media activism has been somewhat optional for brands. What is social media activism?

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

In this instance, Big Data can give you a window into the preferences, priorities, and buying patterns of similar companies to your lead’s niche market. Social media analytics. Oktopost’s social media solutions are GetApp favorites for a number of years.

B2B Employee Advocacy Best Practices

Oktopost

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling.

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6 steps to create an org-wide social listening strategy

Sprout Social

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Olivia Jepson Sprout Social Media Strategist. Improve sentiment around customer service.

4 overlooked B2B market research methods for understanding your customers

Sprout Social

B2B buying is less about progressing through a stage-by-stage sales funnel and more about completing a set of non-sequential tasks : problem identification, solution exploration, requirements building supplier selection, validation and consensus creation. Social listening can help with that.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. You’ll understand their goals, pain points, and buying patterns. Target your social ads more effectively. Active on social media.

What not to do on social media in 2021

Sprout Social

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021. Don’t forget to prioritize social customer service.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). People mention what they are doing on social media channels and they also look for advice. Sentiment Analysis. Social Analytics. Social Media Tools

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool.’ Gen Zers crave hyper-personal experiences on social media, but they’re also keen to protect their privacy. When it comes to gender equality, 77% of Gen Z say they feel more positively towards a brand when it promotes equality on social media.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers?

How to build your social media marketing strategy for 2019

Sprout Social

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose. First things first: you need to figure out what you want out of social media at large. Maybe it’s more social-savvy customers. Hashtag performance.

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Buying whose life back, exactly? They might spread some awareness, but can they get someone to buy, do, click, act?

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How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? So, here’s our guide to social media crisis communication.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Purchasing behavior : Breaks down your audience’s buying style and the types of consumer goods they favor. The Events tab is a great resource for social media managers and content creators.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. See Social media marketing. Hashtag.

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Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, but only 10% of Americans actually use Twitter). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription.

Fetching Friday – Resources Mashup, #FBCLContest Update & Funny Tennis

Kikolani

Tools to find out what other blogs are saying about you – why you should be monitoring for SEO, sentiment, and reciprocity (great since WordPress doesn’t always notify you in a timely manner). Pros and cons of outsourcing your social media marketing – I consider the cons more of considerations including ways to ease your worries. Do’s and don’ts of social media for business – nice infographic with important tips. Social Media.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting.