Sprout Social

JANUARY 3, 2022

Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. In Sprout, you can search for positive and negative brand or product mentions across social to understand how your customers view your offering, and ultimately, what drives them to buy.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Harness the power of hashtags. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

The Realtime Report

MARCH 11, 2014

” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible' MoMA is already successful in social media, with 1.6

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JULY 6, 2022

But those unstructured data points mean nothing in their raw, hashtagged format. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. When you put out a survey, you’re getting input from your current customers.

Social Media 115

Social Media Sentiment Survey Marketing 115

Ignite Social Media

MAY 18, 2017

Regardless, it doesn’t incline us to buy a pack of Skittles for mom, that’s for sure! They did a great job aligning with their brand and messaging to not just moms, everyone else that’s buying for moms, too! With the unique hashtag #AllHailMom to elevate this campaign, it was a major success!

Brands 149

Brands Content Sentiment Retail 149

Keyhole.co

MARCH 30, 2023

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc., Add a keyword, brand name, product, or relevant hashtag by clicking “+Add New Tracker”.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Analyze consumer sentiment and brand perception.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

SEPTEMBER 14, 2020

Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. It’s useful for tracking promotions, branded hashtags , and Instagram contests in real-time. Though it doesn’t, alas, break the data down by individual hashtag.). Hashtag performance. Demographics.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Did the same sentiment come up often?

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. As new customers learn about your brand, they may consider your engagement before buying. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand.

Instagram 127

Instagram Engagement Hashtag Meme 127

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. View this post on Instagram.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JANUARY 24, 2024

They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Forty percent of marketers in the survey said they monitor brand mentions and hashtags on social platforms to measure the effectiveness of their influencer campaigns.

Metrics 100

Metrics Influencer Marketing Survey 100

Hootsuite

JANUARY 22, 2020

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. Start off with five minutes devoted to social listening. What is social listening ?

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. How to join the #GoByBike movement: ?? Go forth and explore.

Travel 121

Travel Sports Exercises Sentiment 121

Convince & Convert

OCTOBER 30, 2017

Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Finding emerging hashtags that (1) align with your brand voice and message and (2) are already being used by people talking about you is an effective way to stay relevant and shareable.

Brands 193

Brands Sentiment Influencer Survey 193

Keyhole.co

FEBRUARY 13, 2023

You can leverage these apps to buy and sell goods online. Working with social media channels will work only with proper listening and monitoring of many specific hashtags and keywords. Performance of Hashtags: Hashtags’ performance will indeed determine the performance of your content. So metrics are essential.

Social Media 52

Social Media Strategy Marketing Metrics 52

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. And it’s only become more important to foster it—according to PwC, 26% of consumers stopped using or buying from a business in just the past year. Make sourcing this content even easier by creating a branded hashtag.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive. We also saw an increase in the use of the hashtag #StayAtHome as people encouraged others to help fight against the spread of the virus.

Brands 114

Brands Sentiment Conversation Hashtag 114

Oktopost

SEPTEMBER 21, 2020

With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t? It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MAY 4, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly enompasses the process of buying and selling goods online. Traditional brand loyalties are wavering as people buy more online. What is social commerce? The difference between social commerce and ecommerce.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. What they say or post about you can improve brand awareness and influence buying decisions. One way is through brand advocacy. These are loyal brand followers who can sing your praises.

Brands 128

Brands ROI Authentication UGC 128

Keyhole.co

MARCH 20, 2024

Track hashtags, keep an eye on your competitors, and optimize your LinkedIn strategy with the help of Keyhole’s real-time analytics and reports. LinkedIn’s research also found that the platform’s audience has twice the buying power of the average web audience. B2B marketers agree that LinkedIn is the place to be for lead generation.

LinkedIn 52

LinkedIn Tools B2B Price 52

agora pulse

AUGUST 17, 2020

(People hearing back from your brand online are likely to buy again even if they were not really happy with their prior experience.). Number (and sentiment) of your customer support emails. All channels] Thursday : Share our old blog post to the #ThrowbackThursday (also #TBT) hashtag. On-site engagement. Conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Every Hootsuite plan comes with Streams that let you track hashtags, mentions, conversations, and competitor activities. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

AUGUST 19, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly encompasses the process of buying and selling goods online. Once shoppers find the item they like, they can purchase directly on Instagram fuss-free which encourages shoppers to buy. What is social commerce?

Examples 133

Examples Tips Patterns Instagram 133

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JUNE 27, 2023

Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it. Track comments using keywords or hashtags and analyze them in real-time or historically. Boost sales conversions Social proof is everything.

Review 127

Review Brands How To Analysis 127

Keyhole.co

JUNE 27, 2023

The Dashboard also has features like content suggestions and currently popular hashtags. Using keywords and taking advantage of Keyhole’s information about hashtags and trending topics will help you get more Instagram followers. They can use this to post simultaneously every day and attract more people to interact with them.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Sprout Social

OCTOBER 22, 2019

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content. Use location tagging.

Instagram 96

Instagram How To Hashtag Influencer 96

Keyhole.co

JANUARY 20, 2024

If, for example, you want your customers to buy an.ai Using the dashboard, you can track branded hashtags that are relevant to your company, product, or specific marketing campaign. Take advantage of people’s sentiments for small businesses by being approachable, helpful, and personable. And let your followers see you doing it!

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

FEBRUARY 13, 2019

According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor. Quickly sorting through a large data set based on keywords, hashtags and users unlocks targeted analysis without the need to set up brand new queries.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109