From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? If comment threads are accumulating, what’s driving the discussion, and what’s the overall sentiment?

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

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MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. As new customers learn about your brand, they may consider your engagement before buying. Use the right hashtags.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

Regardless, it doesn’t incline us to buy a pack of Skittles for mom, that’s for sure! They did a great job aligning with their brand and messaging to not just moms, everyone else that’s buying for moms, too!

Why Investors Need to Use Social Media

Convince & Convert

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media.

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6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Did the same sentiment come up often? Social listening is on the rise.

B2B Employee Advocacy Best Practices

Oktopost

Gain Leadership and Employee Buy-In. The success of your program will depend largely on employee buy-in. Once your pilot is in full swing, you’ll be able to get buy-in from the social majority who will ultimately set a positive example for the least social-savvy employees.

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The 7 Ways Brands Use Social Listening

Convince & Convert

Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Do you want to improve brand sentiment? People buy from brands they like and boycott brands who make insensitive remarks.

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content.

How to Get More Instagram Comments Without Being Sleazy (or Desperate)

agora pulse

Just as people buy fake followers, some people use cheats and cheap tactics to try to get more comments. These types of posts are often those that are emotional, sentimental, or somehow provocative. Everyone wants to get more Instagram comments.

A closer look: What brands need to know about COVID-19

Sprout Social

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive.

The Holidays on Social: Dos and Don’ts

Ignite Social Media

It seems like only yesterday we were snapping poolside selfies and buying popsicles by the dozen, but now we’re here–swapping out our sandals for sweaters and devouring all things pumpkin spice. During the holiday season, everyone’s buying. Do: Get Sentimental.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

Not hack apps that buy fake followers and bot engagement. It can be hard to keep tabs on trending hashtags and competitors. It’s easy-to-navigate dashboard lets you track and compare the performance multiple hashtags and competitors at once.

Everything Social Marketers Need to Know About Generation Z

Hootsuite

The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool.’ Before buying anything, Gen Z expects to access and evaluate information, reviews, and their own research. They’re not afraid to buy things online.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). They could be talking about buying a relevant product or service or asking questions about it. Sentiment Analysis.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor. As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture.

How to conduct smarter social listening for consumer brands

Sprout Social

Just as you want to know why customers like your products, you need to pay attention to folks who aren’t buying from you. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Meanwhile, reporting via Sprout also highlights the most popular keywords and hashtags related to your business.

Social media crisis plan: What to do when things go wrong

Sprout Social

However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. It was never our intention to hurt anyone's sentiments. If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though?

4 Steps to Boost Your Social Media Engagement

Convince & Convert

It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Instead you can tag someone in the photo and free up space for more words, hashtags and links.”

How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

First step: don’t buy them. Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Consider creating a branded hashtag.

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. What is social proof?

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Partnering with Instagram influencers is a great way to introduce your business to new audiences, get on shopper’s minds, and, during the holidays, to get your customers into the buying spirit! Brand sentiment: how people are talking about your brand.

6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

Use the Twitter Trends Report to discover trending topics and hashtags across the platform. You’ll be able to discover the best time to tweet , the best types of content to post and which hashtags drive the most impressions. Another analytics-only service, Keyhole lets you track conversations and understand audience sentiments around them. Get a better idea of how people on Twitter feel about your brand or your competitors by tracking keywords and hashtags.

#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. Use these hashtags to show your support when you tweet. Think before you buy pink again.

How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. By building a social media presence that deeply resonates with their target market, they build brand loyalty, as demonstrated by their #goprofamily hashtag.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own.

4 Strategies for Improving Social Engagement

Convince & Convert

It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

Two studies showed some fascinating results: 84% of Millennials report that user-generated content on company websites has at least some influence on what they buy and where. Hashtags and Contests with Giveaways. Share using the hashtag #birchbox.

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How to leverage social data to be a world-class agency

Sprout Social

Perhaps your content used a popular hashtag but lacked a strong call to action. According to the Sprout Social Index, 89% percent of consumers say they will buy from a brand they follow on social media and 84% will choose that brand over a competitor.

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How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. When the market dips, people start to wonder: is now the time to buy?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Purchasing behavior : Breaks down your audience’s buying style and the types of consumer goods they favor. A well-timed Tweet sporting a trending hashtag could give your engagement a boost.

How to build your social media marketing strategy for 2019

Sprout Social

Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy. Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement? Sentiment.

How Glossier Built a Cult Following on Social Media

Unmetric

Glossier’s consumers buy their products and photograph them or photograph them using it and share them on social media. They encouraged users to use brand hashtags which in turn allowed ordinary users to be discovered and featured on Glossier’s page. Hashtags.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Hashtag. Sentiment.

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Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). which is essentially a Twitter hashtag directory.

HOW TO: Build your own link shortener | Shuaism

Josh S Peters

It will even autotweet out your new blog entries with the shortened URL and predetermined hashtags as soon as you post a blog. Josh Peters I agree with your sentiment Ari, and seeing the CTR (Click Through Rate) of using my own link shortener vs that of Bit.ly

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Buying whose life back, exactly? They might spread some awareness, but can they get someone to buy, do, click, act?

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Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. Putting the hashtag on the car was I think a great way to actually do that.